Strategic Digital Marketing Leader

RSM - Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

RSM - Singapore is seeking a Digital Marketing Manager to lead strategy, execution, and performance optimization of digital marketing across all online channels. You will drive lead generation, traffic, and brand visibility while enhancing engagement and ROI.

You will oversee website performance, content strategy, and analytics, collaborating with agencies and internal teams to deliver measurable results and sustained growth across markets.

Qualifications

• 5+ years in planning, executing and optimizing digital marketing campaigns.
• Proven ROI-focused campaigns across SEO/SEM and paid media.
• Experience managing corporate websites and content strategies.
• Strong analytics with GA4, GTM and reporting dashboards.

Responsibilities

• Develop and manage integrated digital marketing campaigns across channels.
• Oversee corporate websites' UX, SEO visibility and content quality.
• Expand brand awareness through targeted digital initiatives.
• Collaborate with external agencies and internal stakeholders.
• Monitor performance and ROI, optimizing spend across channels.
• Provide actionable insights from cross-channel analysis.

Skills

Digital marketing strategy

Campaign management

SEO/SEM

GA4 & analytics

Google Tag Manager

Content marketing

CMS platforms

HubSpot

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Search Console

WordPress

Drupal

Sitecore

HubSpot

Job description

RSM - Singapore is seeking a Digital Marketing Manager to lead strategy, execution, and performance optimization of digital marketing across all online channels. You will drive lead generation, traffic, and brand visibility while enhancing engagement and ROI.

You will oversee website performance, content strategy, and analytics, collaborating with agencies and internal teams to deliver measurable results and sustained growth across markets.