Strategic Event Marketing Manager — Drive B2B Growth

Reedexpo; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Country-specific benefits

Job summary

Reedexpo in Singapore is seeking a seasoned Marketing Manager to drive multi-channel campaigns for conferences and events, focusing on B2B audiences. You will collaborate with the Project Manager and Sales teams to deliver campaigns that generate attendance and sponsorship revenue.

The role requires at least 5 years of marketing experience in a B2B environment, proven event marketing experience, and strong stakeholder management.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 5 years of marketing experience in a B2B environment.
• Proven event marketing experience or experience in multi-channel marketing including digital marketing.

Responsibilities

• Work closely with the Project Manager and/or Project Director to achieve KPIs.
• Strategize, implement and manage an effective multi-channel marketing plan including online to offline, PR and database management.
• Measure, analyse and improve marketing effectiveness.
• Manage timeline.
• Work effectively with internal and external stakeholders.
• Support the sales team to drive space sales, sponsorship and digital revenue.
• Evaluate customer feedback, market conditions and competitor data to develop a deep understanding of the customers and industry, in order to drive effective marketing campaigns.

Skills

B2B marketing

Event marketing

Multi-channel marketing

Stakeholder management

Timeline management

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Database management

Job description

Reedexpo in Singapore is seeking a seasoned Marketing Manager to drive multi-channel campaigns for conferences and events, focusing on B2B audiences. You will collaborate with the Project Manager and Sales teams to deliver campaigns that generate attendance and sponsorship revenue.

The role requires at least 5 years of marketing experience in a B2B environment, proven event marketing experience, and strong stakeholder management.