B2B Marketing Specialist — Events & Content

Themeetupsg Pte. Ltd.; Singapore; Hybrid; SGD 40,000 - 70,000; Full time

Job summary

TheMeetUpSG is seeking a Marketing Executive to support end-to-end execution of our B2B marketing strategy, building brand visibility, driving qualified leads, and equipping the sales team with compelling content and campaigns.

This hands-on role requires experience in digital marketing and content, ownership mindset, and the ability to thrive in a fast-paced events environment, with hybrid work and opportunities to collaborate with Sales, Operations, and Partnerships.

Qualifications

• 2–4 years in B2B marketing, digital marketing, or communications.
• Strong written and verbal communication skills for B2B copy.
• Hands-on with social channels (LinkedIn) and email marketing tools.
• Data-savvy with dashboards and basic metrics interpretation.
• Highly organized, able to manage multiple projects and deadlines.

Responsibilities

• Support the development and execution of B2B marketing campaigns aligned to TMU's annual plan.
• Plan and manage content across channels (LinkedIn, EDMs, website, case studies, decks).
• Write and edit high-quality B2B copy for social posts, emails, blogs, and landing pages.
• Maintain content calendar and coordinate assets with designers/agencies.

Skills

B2B marketing

Digital marketing

Content creation

Social media (LinkedIn)

Data-driven

Project management

Tools

Canva

Mailchimp/HubSpot

GA4/Google Analytics

Meta Business Suite

LinkedIn Campaign Manager

WordPress/Wix CMS

Job description

TheMeetUpSG is seeking a Marketing Executive to support end-to-end execution of our B2B marketing strategy, building brand visibility, driving qualified leads, and equipping the sales team with compelling content and campaigns.

This hands-on role requires experience in digital marketing and content, ownership mindset, and the ability to thrive in a fast-paced events environment, with hybrid work and opportunities to collaborate with Sales, Operations, and Partnerships.