Strategic Analytics & Insights Business Partner (Non-FMCG)

NielsenIQ; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Volunteer time off

Flexible working environment

Job summary

NIQ is seeking a Strategic Analytics & Insights Business Partner to lead sales and renewals within a non-FMCG portfolio, focusing on Financial Services and Tech sectors. You will build a healthy pipeline, identify new revenue streams, and partner with Customer Success to execute account plans and JBPs.

You will collaborate across teams to expand client relationships, forecast accurately, and align solutions with market needs, while fostering a growth mindset and customer-centric approach.

Qualifications

• 7–10+ years of experience in non-FMCG sectors (Financial Services/Tech/Telco/Automobile).
• Strong understanding of consumer market intelligence products and services.
• Experience in consumer insights market research agency is a plus.
• Proven sales skills and pipeline development.

Responsibilities

• Drive sales and renewals for existing accounts, securing pipeline and forecasting.
• Develop a complete understanding of customer industry and markets.
• Partner with Customer Success to develop and execute Account Plans and JBPs.
• Collaborate with teams to ensure client satisfaction and expand relationships.
• Capture Voice of Customer feedback and escalate product needs.
• Identify new budget holders and growth opportunities.

Skills

Non-FMCG sales

Client relationship building

Revenue growth

Negotiation

Market research

Account planning

Job description

Strategic Analytics & Insights Business Partner (Non-FMCG)

• Full-time

The SA&I Commercial team at NIQ/GfK is dedicated to driving revenue growth, expanding market presence, and uncovering new business opportunities.

As the growth engine of NIQ/GfK, the Sales function plays a critical role in the company’s overall success.

In this role, you willbe responsible forleading sales and renewals within your assigned portfolio— using your consumer market research expertise to build a healthy and sustainable pipeline,identify and develop new revenue streams, and strengthen relationships with existing clients.

While the primary focus will be on Financial Services and T&D, the scope of the role might extend to a few new sectors to expand.

In your role, you would:

• Drive sales and renewals for existing accounts forownConsumerBehaviorInsights + Brand (CBI+B) scopesecuring pipeline, new revenue opportunities andan accurateforecasting whilemaintainingcustomer relationships
• Develop a complete and interconnected understanding of customer's industry/business/markets/clusters
• Partner with Customer Success and other relevant teams (eg.Retail Measurement, Retailer + Tech & Durables Account Leaders) to develop and execute Account Plans and JBPs
• Working with Customer Success teams to ensure client satisfaction
• Collect, analyze, act-on and escalade asappropriate Voiceof Customer feedback
• Expand customer network toidentifynew budget holders
• Escalate product needs and trendsrelated toConsumer Behaviour Insights and Brand (CBI+B)products and solutions

About you

You are a high-performing deal maker with a growth mindset of revenue targets. You know how to build and promotestronglong-lasting client relationships.You’reenergized by accelerating sales, uncovering opportunities, and exceeding targets while bringing the best out of your team. A deep understanding of the market landscape, ourCBI+Bproducts, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow. You strengthen our relationship with customers and unlock opportunities for growth.

Selling, understanding our customers and their contexts, effective negotiation and growth mindset drive your work.

• Min 7-10+ years of experience inworking with non-FMCG sectors such asFinancial Services/Tech/Telco/Automobile clients
• Solid understanding of consumer market intelligence industry, business model, products, services, and solutions likeBrand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience and Advertising Effectiveness.
• Candidate with consumer insights market research agency background (either current or previously) will have added advantage
• Solid sales skills or developingsalesexpertisein target scope
• Solid understanding of market trends and its interdependenciesimpactingcustomers

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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