Social Media Specialist, HeyKaki

SPH Media Limited; Singapore; On-site; SGD 39,000 - 61,000; Full time

Job summary

SPH Media Limited in Singapore is seeking a creative Social Media Content Creator for our Chinese publication. You will write engaging captions, manage uploads, and support multi-platform content. The role requires bilingual English and Chinese, ability to produce short-form videos using CapCut or Canva, and familiarity with Google Workspace.

You will work on trendy youth content and meet tight deadlines. Applicants with a portfolio are preferred, and knowledge of Singapore's social media

Qualifications

• Diploma/Degree in relevant disciplines. Portfolio required if available.
• Bilingual English & Chinese; able to converse fluently for Chinese publication support.
• Able to write engaging social media captions and copy, and manage uploads.
• Working knowledge of Google Workspace (Sheets/Slides).
• Basic skills in creating short-form social content with CapCut/Canva.
• Highly creative, humorous, and knowledgeable about social media culture.
• Keen interest in trends and youth culture for Chinese content.

Responsibilities

• Write engaging social media captions and copy for Chinese content.
• Manage social media uploads across platforms.
• Create and edit short-form videos using CapCut or Canva.
• Monitor and report on content performance and trends.
• Collaborate with editors and designers to produce engaging posts.
• Stay updated on Singapore's social media landscape.

Skills

Bilingual English/Chinese

Social media copywriting

Video editing (CapCut/CapCut)

Social media content management

Analytics / platform insights

Education

Diploma/Degree in relevant disciplines

Tools

Google Workspace

Google Sheets

Google Slides

CapCut

Canva

Job description

• Diploma/Degree in relevant disciplines; at least 1 year of relevant working experience (please include your portfolio if available).
• Effectively bilingual (English & Chinese). Able to converse fluently in Chinese as this role supports a Chinese publication.
• Able to write engaging social media captions and copy, and manage uploads.
• Working knowledge of Google Workspace like Google Sheets and Google Slides.
• Basic skills in creating and editing short-form social content (e.g. CapCut, Canva), including simple videos, memes and social posts.
• Highly creative with a sense of humour and a strong understanding of social media culture.
• Keen interest in the latest trends, youth culture, trending topics and creating entertaining and informative Chinese content for young adults.
• Organised and able to handle multiple projects on tight deadlines.
• Demonstrable knowledge of social media best practices across various platforms, with experience in social media analytics, performance reporting, or using platform insights would be advantageous.
• Familiarity with Singapore's social media, content creator and influencer scene is an advantage.