Creative Chinese Social Content Producer

SPH MEDIA LIMITED; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

SPH Media Limited, via its SPH Chinese Media Group HeyKaki, seeks a Content Producer to craft Chinese social media content for Gen Z and young adults in Singapore. You’ll ideate, script, film and edit engaging videos and posts across platforms, while staying current with trends and ensuring on-brand storytelling.

The role requires bilingual English/Chinese proficiency, strong research and storytelling skills, and a willingness to host or try new formats.

Qualifications

• Bachelor's/Master’s not required but Diploma/Degree in relevant discipline is expected
• Fluent in both English and Chinese; comfortable with Chinese publication content
• Strong storytelling and research skills with ability to translate trends into engaging content
• Proficient with social media platforms and best practices for optimization
• Experience in front-of-camera hosting or presenting is a plus
• Basic video editing knowledge (CapCut) is advantageous

Responsibilities

• Conceptualise and create Chinese social media content for Gen Z and young adults, including videos, posts and memes
• Stay updated on latest social media trends and topics among Singaporean youths
• Turn ideas and trending topics into engaging content that resonates with young audiences
• Speak Chinese on screen; willingness to host and explore new formats, trends and activities
• Collaborate with producers, influencers, videographers and editors to plan, film and edit videos
• Handle basic editing of short-form videos for Instagram and TikTok

Skills

Bilingual English/Chinese

Storytelling

Research skills

Social media savvy

Hosting on camera

Multi-project management

Education

Diploma/Degree in relevant field

Tools

CapCut

Video editing basics

Job description

SPH Media Limited, via its SPH Chinese Media Group HeyKaki, seeks a Content Producer to craft Chinese social media content for Gen Z and young adults in Singapore. You’ll ideate, script, film and edit engaging videos and posts across platforms, while staying current with trends and ensuring on-brand storytelling.

The role requires bilingual English/Chinese proficiency, strong research and storytelling skills, and a willingness to host or try new formats.