Social Media Marketing Executive- Content Creation

JOEY CHOY; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

JOEY CHOY seeks a Social Media & Content Creator to plan, create and manage content across Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn. You will develop creative ideas, scripts and captions to grow brand awareness and audience engagement.

You will also repurpose existing videos, podcasts and articles into engaging social content, manage content calendars, scheduling, publishing and community engagement, and support email marketing.

Qualifications

• Diploma or degree in Marketing, Mass Communications, Business or related field.
• Strong interest in stock market, investing, or financial education.
• 1–2 years' experience in social media, content creation or marketing preferred.
• Clear written and spoken English with good editorial judgement.

Responsibilities

• Plan and manage content across Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn.
• Develop scripts, captions and short-form videos to boost engagement.
• Repurpose videos, podcasts, articles and live sessions into social content.
• Coordinate email marketing activities and monitor performance.
• Manage content calendars, scheduling, publishing and community engagement.

Skills

Social media management

Content creation

Video editing

Editorial judgement

English communication

AI-assisted workflows

Education

Diploma or degree in Marketing / Mass Communications / Business

Tools

CapCut

Premiere Pro

Job description

Social Media & Content Creation

Plan, create and manage engaging content across Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn.

Develop creative content ideas, scripts, captions and short-form videos to grow brand awareness and audience engagement.

Repurpose existing videos, podcasts, articles and live sessions into engaging social media content.

Manage content calendars, scheduling, publishing and community engagement.

Own the social media calendar, captions, scheduling, publishing and routine comment and message management. Refer technical, client-specific or sensitive questions to the team.

Coordinate email marketing activities, monitor performance and recommend improvements.

Podcast Coordination & Promotion

Research and identify suitable guest speakers for our One Good Chat podcast.

Manage guest outreach, scheduling and recording coordination.

Suggest episode angles and talking points with the hosts, and coordinate episode promotion and short clips.

AI Assisted Content and Marketing Workflows

Use AI tools to support content creation, research, ideation, hooks, scripts, captions, repurposing and marketing workflows.

Marketing Planning & Support

Work closely with the team to plan and execute marketing activities.

Track social media performance, prepare monthly reports and recommend improvements.

Support marketing activities for webinars, workshops, live sessions and events.

Coordinate with external creative partners and assist with other marketing initiatives as required.

Requirements

• Diploma or degree in Marketing, Mass Communications, Business or a related field.
• A strong interest in the stock market, investing, trading and financial education.
• Relevant 1- 2 years experience in social media, content creation or marketing is preferred. Candidates should demonstrate their practical skills through work samples and a short assessment.
• Clear written and spoken English, good editorial judgement, and ability to turn ideas into clear, engaging content without losing their original meaning.
• Strong organization, attention to detail and follow-through across content calendars, approvals and guest outreach.
• Able to confidently interpret social and email performance data, and recommending improvements.
• Comfortable using AI tools in day-to-day marketing.
• Self-driven and able to manage several projects at once.
• Solid understanding of how Instagram, TikTok, Facebook, YouTube Shorts and LinkedIn work, including algorithms, formats and viral trends.
• Basic video editing skills preferred (e.g. CapCut, Premiere Pro or similar).