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Delightex is seeking a social media content creator to develop and produce engaging video content for TikTok and Instagram, ensuring alignment with our brand voice and marketing strategy.
You will manage a monthly content calendar, craft captivating captions, monitor trends, and engage with followers across platforms, working with brand leads and influencers to maximize reach and engagement.
Develop and produce visually compelling and innovative content for TikTok and Instagram platforms.
Ensure content aligns with the brand's voice, style, and overall marketing strategy.
Develop and manage a monthly content calendar for our social media platforms, primarily TikTok and Instagram.
Develop captivating captions for each post to boost brand awareness and audience engagement.
Stay up-to-date with current trends and emerging content formats on TikTok and Instagram.
Integrate trending elements into content to maximize reach and engagement.
Responsive and effective in handling direct messages (DMs) and inquiries across all social media accounts.
Work closely with the respective brand leads to align content with overall campaign objectives.
Collaborate with influencers and other partners to enhance content reach.
Interest and prior experience in content creation, with a focus on video editing.
Portfolio showcasing previous work and creative capabilities.
Proficiency in video editing and design softwares (e.g. Adobe Premiere Pro, Canva and Capcut).
Knowledge of social media analytics tools including but not limited to Facebook Insights, Instagram Analytics, and TikTok Analytics is a plus
Extract meaningful insights, assess content performance, and make data-driven decisions to optimize our brands' digital presence.
Strong creative thinking and problem-solving skills.
Ability to translate ideas into visually appealing and engaging content.
Strong verbal and written communication skills.
Ability to convey ideas clearly and effectively.
Ability to adapt quickly to changing trends and platform updates.
Willingness to learn and implement new technologies and techniques.