Social Media Marketer (Remote)

NETWORK MEDIA PTE. LTD.; Singapore; Remote; SGD 60,000 - 90,000; Full time

Job summary

Network Singapore, a Singapore-based interior design marketing specialist, seeks a marketing professional to own end-to-end content and campaigns. You will plan and direct on-site shoots at homeowners' locations, craft hooks for homeowners and design-firm clients, and align B2C and B2B content to build our brand.

You’ll work across IG, FB, TikTok, and YouTube, turn client projects into marketable stories, and drive growth by owning the process from concept to publish.

Qualifications

• 2–3 years in marketing or content creation; interior design/renovation exposure a plus.
• Able to craft hooks for homeowners and business owners alike.
• Experience planning and directing shoots on site.

Responsibilities

• Plan and direct on-site shoots to deliver client-approved content.
• Develop multi-channel marketing materials for B2C and B2B audiences.
• Build a playbook of what works and translate learnings to future shoots.
• Collaborate with design and client teams to ensure brand consistency.

Skills

Content marketing

Storytelling

On-site production coordination

Tools

Instagram

Facebook

TikTok

Job description

We're Network Singapore, a Singapore media company specialised in interior design. Nothing else. No F&B accounts, no tech clients, no retail.

We connect homeowners with ID firms — 120+ firms on our books. We run marketing for interior designers, architects and furniture suppliers, including a specialised team for luxury ID companies. Platforms: IG, FB, TikTok, YT.

The bottleneck

We are not short of production. We have a creative team, a production team, a sales team and a paid media function. We film completed projects constantly.

We are short of direction.

Every shoot is scoped to one deliverable. The videographer goes on site to make what the client paid for. That's it. Four hours in a beautiful home and the day produces one film. The homeowner's reaction, the designer explaining why they chose that finish, the before and after, the detail shots that make a hook — none of it gets captured, because nobody on site is thinking about anything except the deliverable. Single-use footage from a multi-use day.

So our own brand runs on leftovers. We have a page speaking to homeowners and it is fed by whatever survives after the client work is done. Our own growth is hostage to someone else's project timeline. Every person here works for a client. Nobody works for us.

And nothing compounds. We market ID firm after ID firm and what works for one doesn't carry to the next, because nobody owns the pattern. We're relearning the same lessons across 120 accounts.

Meanwhile two audiences are unowned. Homeowners find us by accident instead of design. ID firm owners deciding who handles their marketing have no proof to look at, even though we have the results sitting in our accounts.

Why We value Interior Design experience

If you've marketed interior design firms before, you know the specific problems. Designers who won't sign off. Projects that finish six weeks late. Homeowners who won't appear on camera. Content that looks beautiful and converts nothing. Firms that want to look premium and generate volume at the same time.

In a generalist agency that knowledge is one account out of ten. You learn it, then you get moved to a fintech client and it's wasted.

Here it's the entire business. Every client, every shoot, every insight is the same vertical. What you figure out in month three makes month twelve better, and it keeps applying instead of being reset.

• B2C page — renovation content homeowners watch, save and send to their partner. Top of our funnel.
• B2B channels — case studies, client results, founder content. Make Network the obvious choice for an ID firm choosing an agency.
• Direct shoots — you plan the day and direct on site. One shoot, two sets of output. Client gets what they paid for, we get a week of content.
• Brief the creative team — you decide what gets made and why. They never wait to find out what's next.
• Build the playbook — what works on one ID account gets written down and used on the next.
• Feed paid — what works organically goes to the ad account. You supply creative, you don't buy media.
• Report monthly — what pulled, what died, what changes.

What we're looking for

• 2–3 years in marketing or content. Interior design, architecture, property, furniture or renovation experience is the multiplier.
• You've owned an outcome, not a task list
• You can write a hook for a homeowner and a case study for a business owner
• Taste. Two edits in front of you, you can say which is better and why.
• You've grown something. Your own page counts.
• Comfortable on site. Real time in homes across Singapore.

Don't apply if

• You only post and schedule. This role decides what gets made.
• You need chasing. If we have to ask, it's already late.
• You want one audience. Both or neither.
• You want variety across industries. This is interior design, all day, every day.