Social Media Executive (Instagram & Tiktok)

MAXIUS TRADING PTE. LTD.; Singapore; On-site; SGD 48,000 - 68,000; Full time

Job summary

MAXIUS TRADING PTE. LTD. in Singapore seeks a dynamic Social Media Manager to oversee Instagram and TikTok content planning and day-to-day operations.

You will develop a calendar, plan Reels, Stories, Posts, and short-form video concepts tailored to local youth trends. The role requires strong English copywriting and the ability to translate trends into engaging content for brand campaigns.

Qualifications

• Strong understanding of the Instagram and TikTok ecosystem.
• Solid copywriting in English aimed at local Singapore audience.
• Awareness of Singapore's youth culture and trends.
• Ability to translate trends into brand content.
• Basic photography, video shooting or editing skills.
• Experience with F&B, lifestyle or retail brands is a plus.

Responsibilities

• Oversee content planning and day-to-day operations of the brand's Instagram and TikTok.
• Develop and maintain the Social Media Content Calendar for scheduling.
• Create Reels, TikTok videos, Stories and Posts aligned with trends.
• Own short-form video concepts, scripts and captions.
• Identify trending content and topics for younger audiences.
• Develop plans to support product launches and campaigns.
• Assist in filming and on-site execution of social content.
• Manage comments and DMs to boost community engagement.
• Track performance metrics and optimize content.
• Coordinate Creator/Influencer collaborations.

Skills

IG/TikTok know-how

Content writing

Trend spotting

Singapore youth culture

Content creation basics

Video shooting/editing

F&B/lifestyle/retail experience

Job description

Responsibilities

• Independently manage and oversee the content planning and day-to-day operations of the brand's Instagram and TikTok accounts.
• Develop and maintain the Social Media Content Calendar , including content scheduling and publishing.
• Plan and create different types of content such as Reels, TikTok videos, Stories and Posts based on platform trends and audience behaviour.
• Take ownership of short-form video concepts, scripts, captions and shooting briefs .
• Proactively identify TikTok and Instagram trending content, audio, memes and topics relevant to younger audiences .
• Develop Social Media Content Plans to support new product launches, marketing campaigns and store activities.
• Participate in the filming and on‑site execution of social media content covering products, stores, lifestyle and brand activities .
• Manage comments, direct messages and audience interactions to strengthen community engagement and build a more active brand community.
• Track key social media performance metrics including Reach, Engagement, Views and Follower Growth , and continuously optimise content based on performance.
• Assist in managing Creator, Influencer and UGC collaborations .

Requirements

• Strong understanding of the Instagram and TikTok ecosystem , including platform trends and content formats.
• Strong content awareness and a good understanding of Reels and TikTok short-form video content .
• Good English content and copywriting skills , with the ability to write natural and engaging copy suitable for the local Singapore social media audience.
• Strong awareness of Singapore's younger consumers, pop culture and social media trends .
• Able to quickly identify emerging trends and translate them into relevant content for the brand.
• Basic photography, video shooting, editing or on‑camera experience will be an advantage.
• Prior social media experience with F&B, lifestyle or retail brands will be an advantage.