Social Media Executive: Content, Community & Campaigns

CapitaLand; Singapore; On-site; SGD 36,000 - 60,000; Full time

Benefits offered by this job

Flexible medical benefits

Training & development

Ascott residence rates

Volunteerism

Wellness programmes

Job summary

CapitaLand's The Ascott Limited Singapore Cluster is seeking an Executive, Social Media to oversee day-to-day content planning, publishing and community management across platforms. This role focuses on operational delivery of content planning and engagement, strengthening brand visibility and guest-experience objectives through effective digital storytelling.

You will report to the Manager, Brand & Marketing and collaborate with global/regional teams to localise campaigns, produce assets, and

Responsibilities

• Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination.
• Execute the social media content calendar in alignment with brand campaigns, property activations and seasonal initiatives.
• Support localisation of global and regional social media campaigns for the Singapore market.
• Manage day-to-day community engagement, including monitoring comments, direct messages and online feedback in a timely and professional manner.
• Coordinate with property teams to ensure accurate responses and service follow-ups where required.
• Assist in the creation of visual and video contents, including short-form videos, reels, photography selections, captions and asset organisation.
• Support social coverage of property events, launches, media visits and partnership activations.
• Work with creative agencies, designers and vendors to deliver social media assets on time and in accordance with brand guidelines.
• Track social media analytics, engagement metrics and campaign performance for weekly and monthly reporting.
• Monitor social listening insights and flag reputational or service-related concerns to relevant stakeholders.
• Maintain organised digital asset libraries, social templates and archived contents.
• Proofread and review social media posts and captions to ensure brand accuracy and clarity.
• Assist with influencer coordination, content tracking and deliverables monitoring.
• Support paid social campaign execution in collaboration with digital marketing teams where required.
• Prepare basic performance summaries and reports for internal review.
• Provide general administrative and coordination support for digital and content-related projects.
• Any other ad-hoc tasks as assigned.

Job description

CapitaLand's The Ascott Limited Singapore Cluster is seeking an Executive, Social Media to oversee day-to-day content planning, publishing and community management across platforms. This role focuses on operational delivery of content planning and engagement, strengthening brand visibility and guest-experience objectives through effective digital storytelling.

You will report to the Manager, Brand & Marketing and collaborate with global/regional teams to localise campaigns, produce assets, and