Social Media Executive: Content & Community

The Ascott Limited; Singapore; On-site; SGD 42,000 - 66,000; Full time

Benefits offered by this job

Medical coverage

Training & development

Staff residency rates

Volunteerism program

Wellness programmes

Job summary

The Ascott Limited in Singapore is seeking an Executive, Social Media to support the day-to-day execution of social media, digital contents and online engagement initiatives for its Singapore Cluster.

The role focuses on operational delivery of content planning, publishing, community management, and performance tracking across social platforms to strengthen brand visibility and guest experience through effective digital storytelling.

Responsibilities

• Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination.
• Execute the social media content calendar in alignment with brand campaigns, property activations and seasonal initiatives.
• Support localisation of global and regional social media campaigns for the Singapore market.
• Manage day-to-day community engagement, including monitoring comments, direct messages and online feedback in a timely and professional manner.
• Coordinate with property teams to ensure accurate responses and service follow-ups where required.
• Assist in the creation of visual and video contents, including short-form videos, reels, photography selections, captions and asset organisation.
• Support social coverage of property events, launches, media visits and partnership activations.
• Work with creative agencies, designers and vendors to deliver social media assets on time and in accordance with brand guidelines.
• Track social media analytics, engagement metrics and campaign performance for weekly and monthly reporting.
• Monitor social listening insights and flag reputational or service-related concerns to relevant stakeholders.
• Maintain organised digital asset libraries, social templates and archived contents.
• Proofread and review social media posts and captions to ensure brand accuracy and clarity.
• Assist with influencer coordination, content tracking and deliverables monitoring.
• Support paid social campaign execution in collaboration with digital marketing teams where required.
• Prepare basic performance summaries and reports for internal review.
• Provide general administrative and coordination support for digital and content-related projects.
• Any other ad-hoc tasks as assigned.

Job description

The Ascott Limited in Singapore is seeking an Executive, Social Media to support the day-to-day execution of social media, digital contents and online engagement initiatives for its Singapore Cluster.

The role focuses on operational delivery of content planning, publishing, community management, and performance tracking across social platforms to strengthen brand visibility and guest experience through effective digital storytelling.