Social Media Executive

Twothree Design Pte. Ltd.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Twothree Design Pte. Ltd. is seeking a proactive Social Media Executive to grow our presence across Instagram, TikTok, Facebook and YouTube.

You will work closely with our Marketing Manager, videographer, photographer and interior designers to turn projects and design insights into engaging content for homeowners. You’ll develop content ideas, write captions and scripts, and produce quick, platform-native content on a mobile phone when required.

Qualifications

• At least two years of experience in social media, marketing or content creation.
• Active use and understanding of Instagram, TikTok, Facebook and YouTube.
• Strong copywriting, storytelling and communication skills.
• Good eye for visuals, composition and branding.

Responsibilities

• Manage Instagram, TikTok, Facebook and YouTube; plan and publish content.
• Develop captions, video scripts and briefs; create/platform-native content.
• Coordinate shoots with videographer/photographer and interior designers.
• Engage with homeowners, respond to comments and messages.
• Track performance and prepare regular reports; propose improvements.

Skills

Social media management

Content creation

Copywriting

Branding

Tools

Canva

CapCut

Adobe Photoshop

Job description

We’re Hiring: Social Media Executive

If you are always spotting content ideas, following social media trends and thinking about what makes people stop scrolling, we would love to meet you.

Twothree Design is looking for a creative and proactive Social Media Executive to grow our presence across Instagram, TikTok, Facebook and YouTube.

You will work closely with our Marketing Manager, videographer, photographer and interior designers to turn our projects, design knowledge and behind-the-scenes moments into engaging content for homeowners.

What You’ll Be Doing

Manage Our Social Media

• Manage Instagram, TikTok, Facebook and YouTube
• Plan and maintain a consistent monthly content calendar
• Schedule and publish content across the relevant platforms
• Upload and optimise YouTube videos and Shorts, including titles, descriptions and thumbnails
• Ensure all content remains consistent with our brand identity and tone
• Monitor trends, memes and emerging content formats relevant to our audience

Develop Engaging Content

• Develop content ideas for project showcases, renovation tips, homeowner education, company culture and recruitment
• Write captions, video scripts, storyboards and creative briefs
• Create and edit quick, platform-native content using a mobile phone when required
• Support the production of Reels, TikTok videos, YouTube videos, Shorts, project walkthroughs, interviews and behind-the-scenes content
• Repurpose long-form and short-form content into suitable formats for different social media platforms

Coordinate Content Production

• Work closely with our videographer and photographer to plan and execute content shoots
• Prepare creative briefs, references and shot lists for each shoot
• Coordinate with interior designers to gather project details, design insights and renovation knowledge
• Arrange photography and video shoots at renovation sites and completed homes
• Review photos and videos and provide feedback to ensure the final content meets the intended direction

Engage Our Community

• Respond to comments, messages and audience interactions professionally
• Encourage conversations and engagement with homeowners
• Support influencer, creator and brand collaborations when required
• Identify commonly asked homeowner questions that can be developed into future content

Track and Improve Performance

• Monitor views, reach, watch time, audience retention, engagement, saves, shares and follower or subscriber growth
• Prepare regular social media performance reports
• Identify which content formats and topics perform best
• Propose new ideas and improvements based on performance data
• Support other marketing initiatives assigned by the Marketing Manager or management

You’ll Fit Right In If You

• Have at least two years of experience in social media, marketing or content creation
• Actively use and understand Instagram, TikTok, Facebook and YouTube
• Understand the differences between short-form and long-form video content
• Have strong copywriting, storytelling and communication skills
• Have a good eye for visuals, composition and branding
• Are familiar with Canva, CapCut, Adobe Photoshop or similar tools
• Can create and edit short-form mobile content independently
• Are organised, creative and able to manage multiple deadlines
• Are comfortable coordinating with videographers, photographers and interior designers
• Are willing to visit renovation sites and completed homes for content creation
• Are interested in interior design, renovation, property or lifestyle content

Why Join Twothree Design?

• Work with professionally designed residential projects
• Collaborate with a dedicated videographer and photographer
• Enjoy creative freedom to propose and experiment with new content ideas
• Gain hands-on exposure to content strategy, branding and digital marketing
• Receive guidance and direction from the Marketing Manager
• Grow towards a Senior Social Media Executive or Social Media Manager position
• Be part of a collaborative and growing interior design firm