Part-time Social Media Content Creator

EXPLORER ACADEMY LEARNING GROUP PTE. LTD.; Singapore; Hybrid; SGD 20,000 - 31,000; Part time

Job summary

Explorer Academy Learning Group Pte. Ltd. is seeking a Part-time Social Media Content Creator to craft engaging posts for Instagram, Facebook and TikTok.

You will plan weekly content, source real moments on-site, and edit for Reels and short videos while shaping captions that resonate with parents and students. You will monitor trends, propose fresh ideas, and engage with the community to drive enquiries and sign-ups.

Qualifications

• Must have hands-on content creation experience, portfolio or brand work.
• Proficient on Instagram, Facebook and TikTok as a creator, not just a user.
• Strong writing for captions with human tone, not corporate.
• Trend-spotting ability and collaboration in ideation.
• Organised with a content calendar and timely delivery.

Responsibilities

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok.
• Source and shoot content onsite, capturing real moments and student experiences.
• Write engaging captions and copy for posts across all platforms.
• Edit short-form video for Reels/TikTok using basic editing tools.
• Engage with the online community through comments and DMs.

Skills

Content creation

Instagram

Facebook

TikTok

Copywriting

Trend spotting

Content calendar

Video editing

Tools

Video editing software

Job description

Part-time Social Media Content Creator

The Opportunity

We're a growing education centre with real stories to tell curious students, hands-on experiments, and the kind of breakthrough moments that remind you why learning matters. What we need is someone who can find those moments, shape them into content, and build a community of parents and students who keep coming back for more.

You’ll play a key role in how our brand shows up across Instagram, Facebook, and TikTok - spotting trends, crafting captions, and turning everyday centre life into content that drives real results. If you believe education deserves better content than it usually gets, this is a good opportunity to prove it.

What makes this meaningful

• Real creative input - you propose, we collaborate, we bring it to life together
• A brand with genuine stories to tell - students, science, and the moments that make education meaningful
• Flexibility to work remotely, with onsite visits for content shooting
• Be part of a fast-growing education brand at an exciting stage of growth
• See the direct impact of your content on enquiries, sign-ups, and community growth

What you'll do

Content Planning & Creation

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok
• Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life

Trend Spotting & Adaptation

• Actively monitor trends across Instagram and TikTok
• Identify what's gaining traction and adapt it creatively to fit our brand and audience
• Propose fresh content ideas regularly and bring them to the team for collaborative review

Content Creation & Copywriting

• Write engaging, on-brand captions and copy for posts across all three platforms
• Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds
• Understand the structure behind high-performing content - what makes someone watch, read, and take action
• Shoot content onsite - capturing student moments, experiments, and centre life
• Edit short-form video content for Reels and TikTok using basic editing tools

Community Engagement

• Respond to comments and DMs in a warm, professional, and timely manner
• Build genuine connections with our online community - not just broadcasting, but conversing
• Spot opportunities to turn followers into enquiries and enquiries into trial bookings

What You Bring

Must-Haves

• You have hands-on experience in content creation - a portfolio, personal account, or past brand work that shows what you can do
• You understand what works on Instagram, Facebook, and TikTok - not just as a user, but as a creator
• You write naturally and engagingly - captions that feel human, not corporate
• You're a trend-spotter - you notice what's gaining momentum and know how to make it relevant to a brand
• You're collaborative - you're comfortable proposing ideas and taking direction in equal measure
• You're reliable and organised - a content calendar is only as good as the person maintaining it

Nice-to-Haves

• Experience managing social media for a brand, school, or education-related account
• Basic video editing skills for Reels and TikTok content

Working Hours

• 2-3 days per week
• On-site presence required for content shoots
• Remaining work can be done remotely (WFH)