Social Media Executive

PET LOVERS CENTRE PTE. LTD.; Singapore; On-site; SGD 58,000 - 85,000; Full time

Benefits offered by this job

Medical Reimbursement

Health Insurance

Quarterly Meal Allowance

Staff Discount

Company Uniform Provided

Air-conditioned staff lounge

Job summary

PET LOVERS CENTRE PTE. LTD. is seeking a Digital Content & Social Media Specialist to develop engaging content across Facebook, Instagram, TikTok, and YouTube, in collaboration with internal teams and partners.

You will plan content calendars, manage campaigns, and coordinate live streams with support from the Digital Marketing Manager, contributing to channel growth and brand safety in a fast-paced retail environment.

Qualifications

• Degree in Marketing or equivalent.
• Min. 3–4 years of social media experience in retail or related field.
• Proficient in Canva, CapCut and AI-powered video tools.
• Familiar with Meta Business Suite (Facebook/Instagram), YouTube Studio and TikTok Analytics.
• Hands-on experience in live streaming, influencer marketing and social media campaigns.
• Comfortable appearing on camera as a brand host when required.
• Strong communication, multitasking, problem-solving and organisational skills.
• Proactive, adaptable and comfortable working in a fast-paced environment.

Responsibilities

• Develop and execute engaging digital content across Facebook, Instagram, TikTok and YouTube in collaboration with internal teams and external agencies.
• Plan, schedule and manage content calendars across multiple social media platforms, ensuring consistent brand messaging and timely execution.
• Collaborate with editors, copywriters, designers, influencers and external partners to produce high-quality, brand-aligned content.
• Monitor social media and content performance, analyse engagement metrics and provide insights to optimise content strategies.
• Plan and coordinate influencer and affiliate marketing activities, including content quality and brand-safety checks.
• Create and edit social media and YouTube videos to promote PLC’s services, campaigns and brand collaborations.
• Support live-streaming strategy and operations, including content planning, run sheets, talent coordination, live engagement and post-stream analysis.
• Coordinate live-streaming activities with marketplace campaigns such as Shopee and TikTok, adapting to relevant platform updates and requirements.
• Track live-stream performance, viewer engagement and conversion metrics to identify opportunities for improvement.
• Work closely with the Digital Marketing Manager and cross-functional teams to support campaign planning, channel growth and adoption of emerging digital trends and technologies.
• Provide social media coverage and on-site support for selected weekend marketing, experiential and community events.

Skills

Content creation

Social media management

Influencer marketing

Video editing

Brand host on camera

Education

Degree in Marketing or equivalent

Tools

Canva

CapCut

AI video tools

Meta Business Suite

YouTube Studio

TikTok Analytics

Job description

Highlights:

• 5 days work week (Monday - Friday)
• Office Hours
• Work Location: 7 Toh Tuck Link, Singapore 596227

Job Description:

• Develop and execute engaging digital content across Facebook, Instagram, TikTok and YouTube in collaboration with internal teams and external agencies.
• Plan, schedule and manage content calendars across multiple social media platforms, ensuring consistent brand messaging and timely execution.
• Collaborate with editors, copywriters, designers, influencers and external partners to produce high-quality, brand-aligned content.
• Monitor social media and content performance, analyse engagement metrics and provide insights to optimise content strategies.
• Plan and coordinate influencer and affiliate marketing activities, including content quality and brand-safety checks.
• Create and edit social media and YouTube videos to promote PLC’s services, campaigns and brand collaborations.
• Support live-streaming strategy and operations, including content planning, run sheets, talent coordination, live engagement and post-stream analysis.
• Coordinate live-streaming activities with marketplace campaigns such as Shopee and TikTok, adapting to relevant platform updates and requirements.
• Track live-stream performance, viewer engagement and conversion metrics to identify opportunities for improvement.
• Work closely with the Digital Marketing Manager and cross-functional teams to support campaign planning, channel growth and adoption of emerging digital trends and technologies.
• Provide social media coverage and on-site support for selected weekend marketing, experiential and community events.

Job Requirements:

• Degree in Marketing or a equivalent
• Min. 3–4 years of social medial experience in retail or relevant.
• Proficient in Canva, CapCut and AI-powered video/content creation tools.
• Familiar with Meta Business Suite (Facebook/Instragram), YouTube Studio and TikTok Analytics.
• Hands-on experience in live streaming, influencer marketing and social media campaigns.
• Comfortable appearing on camera as a brand host when required.
• Strong communication, multitasking, problem-solving and organisational skills.
• Proactive, adaptable and comfortable working in a fast-paced environment.

Job Benefits:

• Medical Reimbursement, Health Insurance
• Quarterly Meal Allowance, Team Bonding
• Staff Discount
• Company Uniform Provided
• Air-conditioned staff lounge