Social Media Marketing Specialist

Pet Lovers Centre Singapore; Singapore; On-site; SGD 42,000 - 66,000; Full time

Benefits offered by this job

Medical Reimbursement

Health Insurance

Quarterly Meal Allowance

Team Bonding

Staff Purchase Discount

Company Uniform Provided

Air-conditioned staff lounge

Free corporate gym access

Job summary

Pet Lovers Centre Singapore is seeking a creative Social Media Executive to grow our presence on Instagram, TikTok, Facebook and YouTube. You’ll develop strategic content plans, craft engaging content, and coordinate publishing with partners.

The role requires 3–4 years of social media experience, a Marketing degree, and strong analytics. Proficiency in Canva, CapCut, and AI tools is expected. Office-based role in Singapore with team collaboration.

Qualifications

• Degree in Marketing or related discipline required.
• 3–4 years of relevant social media experience, preferably in retail.
• Strong business acumen and understanding of how content drives growth.
• Proficiency in Canva, CapCut and AI-assisted video tools.

Responsibilities

• Develop strategic content plans aligned with brand objectives.
• Create compelling content and storyboards for social media and video.
• Plan publishing schedules and coordinate with agency partners.
• Collaborate with internal and external creative teams on digital content.
• Manage suppliers’ requirements and social media activities.
• Plan influencer collaborations and Brand Ambassador Programme.
• Support live-streaming, social commerce campaigns, and events.
• Analyze engagement, reach and conversion data to improve content performance.

Skills

Business acumen

Multitasking

Communication

Stakeholder management

Camera presence

Education

Degree in Marketing or related discipline

Tools

Canva

CapCut

AI-assisted video tools

Meta Business Suite

YouTube Studio

TikTok Analytics

Job description

Pet Lovers Centre is looking for a creative, commercially minded and data-driven Social Media Executive to grow our presence across Instagram, TikTok, Facebook and YouTube.

What you’ll do

• Develop strategic and creative content plans aligned with PLC’s brand objectives
• Craft compelling content and storyboards for social media and video
• Plan publishing schedules and coordinate channel activities with agency partners
• Work with internal and external creative teams to produce engaging digital content
• Manage suppliers’ requirements and social media activities
• Plan influencer collaborations, including the PLC Brand Ambassador Programme
• Support live-streaming, social commerce campaigns and selected weekend events
• Analyse engagement, reach and conversion data to improve content performance

What we’re looking for

• Degree in Marketing or a related discipline
• 3–4 years of relevant social media experience, preferably in retail
• Strong business acumen and an understanding of how content supports brand and business growth
• Proficiency in Canva, CapCut and AI-assisted video tools
• Familiarity with Meta Business Suite, YouTube Studio and TikTok Analytics
• Strong multitasking, critical-thinking and problem-solving abilities
• Good communication and stakeholder-management skills
• Comfortable appearing on camera is an advantage

• Medical Reimbursement, Health Insurance
• Quarterly Meal Allowance, Team Bonding
• Staff Purchase Discount
• Company Uniform Provided
• Air-conditioned staff lounge
• Free corporate gym access

Only shortlisted candidates will be notified.