Social Media Copywriter & Trend Architect

HASHTAG INTERACTIVE PTE. LTD.; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

Hashtag Interactive is seeking a Social Media Writer to craft sharp, on-brand copy for IG, TikTok, LinkedIn, Facebook, and YouTube Shorts. You’ll collaborate with Content, Design, and Accounts to ensure each asset feels fresh, relevant, and true to brand voice.

You’ll drive engagement by developing hooks, captions, and formats that resonate with diverse audiences, while staying ahead of social trends and platform algorithms.

Qualifications

• Proven ability to write sharp, scroll-stopping social copy.
• Translate briefs into social-first concepts for various platforms.
• Familiar with IG, TikTok, LinkedIn formats and best practices.
• Collaborate with Design and Accounts to deliver cohesive content.

Responsibilities

• Write and develop copy across social platforms: IG, TikTok, Facebook, LinkedIn, YouTube Shorts, and more.
• Craft hooks, scroll-stoppers, captions, carousel narratives, social scripts, and short-form content.
• Contribute ideas for trending formats, soundbites, and executions.
• Support long-format content when needed (articles, thought leadership pieces, blog posts).
• Work closely with Design, Animation, and Accounts to ensure every piece is cohesive and aligned.
• Respond to feedback quickly and revise content with clarity and intention.
• Stay plugged into digital culture: platform changes, emerging creators, trends, and audience behaviours.
• Help maintain a consistent brand voice across all social touchpoints.

Skills

Social Media Writing

Trend Awareness

Scriptwriting for Reels/TikTok

Content Concept Development

Understanding Platform Algorithms &amp

Initiative and Self-Motivation

Logical and Critical Thinking

Creativity

Job description

Hashtag Interactive is seeking a Social Media Writer to craft sharp, on-brand copy for IG, TikTok, LinkedIn, Facebook, and YouTube Shorts. You’ll collaborate with Content, Design, and Accounts to ensure each asset feels fresh, relevant, and true to brand voice.

You’ll drive engagement by developing hooks, captions, and formats that resonate with diverse audiences, while staying ahead of social trends and platform algorithms.