Social Media Content Strategist

Digital; Singapore; Remote; SGD 34,000 - 83,000; Full time

Job summary

Hire Digital is seeking a creative freelance Social Media Content Strategist who understands social culture, trend-led content, and audience engagement for consumer brands. This role focuses on authentic, modern campaigns on TikTok and Instagram.

You will ideate for campaigns, collaborate with regional leaders, and help production of lightweight content while staying on brand’s tone. Singapore-focused insights and influencer collaborations are a plus for the role.

Qualifications

• 5+ years in social media marketing or content strategy.
• Strong knowledge of TikTok and Instagram Reels.
• Experience with campaigns for lifestyle/consumer brands.
• Ability to turn insights into engaging concepts.
• Comfortable in fast-paced, creative environments.
• Experience with short-form video production preferred.
• Familiarity with analytics and platform reporting is a plus.
• Experience with Singapore audiences preferred.

Responsibilities

• Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
• Identify emerging social trends, viral formats, and culturally relevant content opportunities within Singapore.
• Collaborate closely with the regional social media lead on weekly ideation, campaign planning, and creative strategy discussions.
• Support the planning and execution of short-form social content, including street interviews, challenges, creator-style videos, and community-focused content.
• Assist with the production of lightweight content, including filming support with mobile devices or lightweight equipment.
• Develop creative concepts for props, activations, giveaways, and audience engagement initiatives.
• Support influencer, creator, or partnership campaigns where required.
• Ensure content aligns with the brand’s tone of voice — modern, engaging, relatable, and social-native.
• Monitor social performance trends, engagement insights, and audience behaviour to help optimise future content.
• Stay updated on TikTok, Instagram, meme culture, and platform trends relevant to Gen Z and millennial audiences.

Skills

Social media marketing

Content strategy

Influencer marketing

Short-form video ideation

Job description

Hire Digital is seeking a creative, social-first Freelance Social Media Content Strategist. This role is ideal for someone who deeply understands social culture, trend-led content, and audience engagement, and can conceptualise creative campaigns that feel authentic, modern, and culturally relevant — without feeling overly corporate. The ideal candidate has experience in social media content strategy, TikTok and Instagram campaigns, influencer or creator collaborations, and short-form content ideation for consumer-facing brands.

Responsibilities

• Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
• Identify emerging social trends, viral formats, and culturally relevant content opportunities within Singapore.
• Collaborate closely with the regional social media lead on weekly ideation, campaign planning, and creative strategy discussions.
• Support the planning and execution of short-form social content, including street interviews, challenges, creator-style videos, and community-focused content.
• Assist with the production of lightweight content, including filming support with mobile devices or lightweight equipment.
• Develop creative concepts for props, activations, giveaways, and audience engagement initiatives.
• Support influencer, creator, or partnership campaigns where required.
• Ensure content aligns with the brand’s tone of voice — modern, engaging, relatable, and social-native.
• Monitor social performance trends, engagement insights, and audience behaviour to help optimise future content.
• Stay updated on TikTok, Instagram, meme culture, and platform trends relevant to Gen Z and millennial audiences.

Requirements

• 5+ years of experience in social media marketing, content strategy, influencer marketing, or digital campaigns.
• Strong understanding of TikTok, Instagram Reels, creator culture, and social-first storytelling.
• Experience managing or supporting social campaigns for lifestyle, consumer, fintech, travel, tech, or digital-first brands.
• Strong creative ideation and trend awareness with the ability to turn insights into engaging content concepts.
• Comfortable working in fast-paced, collaborative, and highly creative environments.
• Experience with short-form video production, filming, or creator-style content is highly preferred.
• Familiarity with social analytics, engagement metrics, and platform performance reporting is a plus.
• Experience working with Singapore audiences or understanding local social trends is strongly preferred.
• Fintech, finance, or consumer-tech experience is a bonus.