Freelance Social Media Content Creator — TikTok & IG

Digital; Singapore; On-site; SGD 55,000 - 103,000; Part time

Job summary

Hire Digital seeks a creative freelance Social Media Content Creator to design authentic, trend-driven campaigns for Instagram and TikTok in Singapore. You will ideate concepts, collaborate with regional leads, and produce engaging, light-weight content for consumer brands.

You should bring 5+ years in social media marketing, strong platform knowledge, and the ability to turn insights into standout concepts, even in fast-paced, highly creative environments.

Qualifications

• 5+ years in social media marketing or content strategy.
• Strong knowledge of TikTok and Instagram Reels.
• Experience with lifestyle/consumer brands.
• Ability to turn insights into engaging concepts.
• Comfortable in fast-paced, highly creative environments.
• Experience with video production is a plus.

Responsibilities

• Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
• Identify emerging social trends and culturally relevant content opportunities within Singapore.
• Collaborate with the regional social media lead on weekly ideation, campaign planning, and creative strategy discussions.
• Support planning and execution of short-form social content, including street interviews, challenges, creator-style videos, and community-focused content.
• Assist with the production of lightweight content, including filming support with mobile devices or lightweight equipment.
• Develop creative concepts for props, activations, giveaways, and audience engagement initiatives.
• Support influencer, creator, or partnership campaigns where required.
• Ensure content aligns with the brand’s tone of voice — modern, engaging, relatable, and social-native.
• Monitor social performance trends, engagement insights, and audience behaviour to help optimise future content.
• Stay updated on TikTok, Instagram, meme culture, and platform trends relevant to Gen Z and millennial audiences.

Skills

Social media marketing

Content strategy

Influencer marketing

Short-form video

Audience engagement

Trend awareness

Campaign ideation

Tools

TikTok

Instagram Reels

Job description

Hire Digital seeks a creative freelance Social Media Content Creator to design authentic, trend-driven campaigns for Instagram and TikTok in Singapore. You will ideate concepts, collaborate with regional leads, and produce engaging, light-weight content for consumer brands.

You should bring 5+ years in social media marketing, strong platform knowledge, and the ability to turn insights into standout concepts, even in fast-paced, highly creative environments.