Social Media & Content Coordinator: Campaigns & Shoots

BOTH SG GROUP; Singapore; On-site; SGD 40,000 - 62,000; Full time

Job summary

BOTH SG GROUP is seeking a social media coordinator in Singapore to manage daily posting, content creation and community engagement across Facebook, Instagram and Xiaohongshu. You will plan campaigns, conduct on-site photoshoots, and coordinate promotions with store managers.

Requirements include proficiency with Facebook/Instagram/Xiaohongshu, basic content creation skills and strong communication to work with store teams and customers. A proactive learner with local trends is ideal.

Qualifications

• Proven experience using Facebook, Instagram and Xiaohongshu for daily operations.
• Basic content creation skills (photo taking, simple video editing, design tools).
• Strong communication and coordination with store teams and customers.
• Proactive attitude and willingness to learn new social media trends.

Responsibilities

• Manage daily posting, content creation and community management for our social media accounts, including Facebook, Instagram, and Xiaohongshu.
• Plan and execute social media advertising campaigns, as well as handle customer appointment management.
• Conduct on-site photoshoots at various store locations, and coordinate promotional activities & appointments with respective store managers.
• Track and report basic social media performance data (engagement, reach, bookings) to support marketing decisions.

Skills

Content creation

Community management

Campaign planning

Cross-platform marketing

Tools

Facebook

Instagram

Xiaohongshu

Job description

BOTH SG GROUP is seeking a social media coordinator in Singapore to manage daily posting, content creation and community engagement across Facebook, Instagram and Xiaohongshu. You will plan campaigns, conduct on-site photoshoots, and coordinate promotions with store managers.

Requirements include proficiency with Facebook/Instagram/Xiaohongshu, basic content creation skills and strong communication to work with store teams and customers. A proactive learner with local trends is ideal.