Social Media Associate

PURPLE PLUTO PTE. LTD.; Singapore; On-site; SGD 47,000 - 71,000; Full time

Job summary

Purple Pluto Pte. Ltd. is seeking a Social and Digital Media Marketing Executive to support marketing and brand awareness. You will craft compelling content, plan calendars, manage multiple channels, collaborate with influencers, and help grow the gym's online presence in Singapore.

The role offers mentoring and on the job training to develop necessary skills while pursuing rapid expansion plans in the local market and beyond.

Qualifications

• Strong command of written English with good grammar and spelling.
• Creativity and ability to craft messages that grab attention.
• Collaborate with designers to create eye-catching visuals and jump on trends.
• Manage multiple social channels across time zones with good organization.
• Familiar with IG, Facebook and TikTok platforms.
• Experience in product photography and videography.
• Proficiency with Adobe Creative Suite is a plus.
• Analyze data from social media reporting to adjust strategies.
• Excellent communication and expectation management.

Responsibilities

• Plan and create outstanding content for social media platforms.
• Content planning and copywriting for FB, IG, TikTok.
• Create a content calendar and schedule posts at the right times.
• Develop creative marketing content.
• Product photography.
• Graphic design.
• Keep up with social media trends and functions.
• Knowledge on video production.
• Collaborate with influencers to create video content.
• Community management: DMs, replies, and shoutouts when appropriate.
• Monitor content performance and refine strategy accordingly.
• Analyse and report on KPIs and content types to make recommendations.
• Manage paid social media advertising budgets and spending allocations.
• Create strong written posts with good grammar and spelling.
• Work with designers to produce engaging visuals.
• Stay up to date with social media developments and new features.

Skills

Content creation

Copywriting

Social media management

Content planning

Graphic design

Video production

Influencer collaboration

Analytics reporting

Time management

Education

Marketing/Communications degree

English/language studies

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Job description

We are looking for suitable candidates to join our young fitness (gym) start up, as social and digital media marketing executive to support our marketing and brand awareness building efforts. If you are a talented, creative, self driven, passionate (about being an underdog fighter), target drive, loves life and has relevant social marketing skills, do consider this as a key development opportunity in your career progression. We will help you hone the necessary skills too, through mentoring and on the job training.

Your job responsibilities involve:

• 1. Planning and creating outstanding content for social media platforms.
• 2. Content planning and copywriting for social media platforms such as FB, IG, Tiktok.
• 3. Create a content calendar with messages also means making sure the posts and content are distributed on the channel at the right time.
• 4. Develop creative marketing content
• 5. Product photography
• 6. Graphic design
• 7. Keeping up with social media trends/functions
• 8. Knowledge on video production
• 9. Collaborate with influencers and other stakeholders to create video contents
• 10. Community management involves answering direct messages and questions, replying to comments and maybe giving shoutouts on social media to people who share content or tag your accounts.
• 11. Monitor how content is performing is a popular way to make sure a social media strategy and approach is working.
• 12. Analyse and report back on content, looking at key performance indicators and content types to make recommendations
• 13. Manage paid social media advertising such as budgets and allocating spending to posts to help achieve maximum results for campaigns.
• 14. Create strong written posts that have excellent grammar and spelling that grab the attention of the audience.
• 15. Work with other visual media designers to create exciting, fun content that helps achieve the business aims,
• 16. Stay up to date with all developments in social media, such as legal changes, new platforms and new features introduced

Some of the skills include:

• 1. Possess a strong grasp of written English, including grammar and spelling, is essential for a social media executive.
• 2. Able to think creatively and try new types and styles of content as well as craft messages that grab the audience's attention.
• 3. Work with designers to create exceptional eye-catching visuals and being able to jump on trends and act with reactive creativity is key.
• 4. Manage multiple different social media channels, potentially across multiple clients or time zones, means good time management and organisation are essential skills.
• 5. Familiar with social media platforms (e.g IG, Tiktok is a plus)
• 6. Product photography and videography
• 7. Graphic design tools and software (Adobe PS/AI/Adobe Premiere Pro would be a plus)
• 8. Analyse and understand the data from social media reporting and help to adjust strategies, find new ways to experiment, support the gym expansion work and give evidence as needed to make changes.
• 9. Strong communication skills and ability to manage expectations. Confident, clear communication, whether that's over email, telephone, direct messages or video call.

You must be willing to help members in their health and fitness transformational journey, via marketing gym facilities, membership services and training progammes. Most important, you will help to present their success stories, challenges in their endeavours as well as their lessons in life. In thi role, you are expected to pick up general management and operations skills in this fitness business, working closely with the business owners to build a top class gym operations team.

There are many routes to succeed in a start up company pursing a global franchise strategy. The growth path is clear as the company seeks to expand quickly in the next few years. Hence, you are expected to grow quickly in the job and support the company's rapid expansion plans in Singapore in the next 3 years. The bigger objective is to expand our gym footprints to overseas countries.

So, if you are a person with ambition, have the necessary skills and self-drive, You make an extraordinary good candidate for us if you have good written and communication skills and are familiar with digital media landscapes, or if you have degree in a relevant subject is beneficial as it demonstrates to us a competency in many of the skills and practical knowledge expected of social media executives, Some of your studies of interest to us include English literature, media studies, journalism and business studies.

Please also note that salaries offered may vary depending on a candidate's abilities, experience, academic background, working attitude and potential to grow in the company.