Social & Live Commerce Lead, SEA Growth

Ralph Lauren

Singapore

Presencial

SGD 180.000 - 240.000

Jornada completa

Hace 2 días

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Descripción de la vacante

Ralph Lauren is seeking a commercially astute Manager, Social & Live Commerce, SEA, to drive growth across Southeast Asia with an initial focus on Singapore and Malaysia. You will shape the route-to-market, deliver P&L results, and lead content-led demand generation across TikTok Shop, Shopee, Lazada, Brand.com, and emerging livestream platforms.

The role requires strong commercial ownership, deep platform knowledge, and the ability to translate premium brand codes into engaging,

Formación

5 to 8+ years of experience in digital commerce, social commerce, or marketplace leadership in premium fashion/lifestyle brands.
Proven track record of owning commercial performance and delivering against P&L targets.
Strong understanding of social and live commerce ecosystems including TikTok Shop, Shopee, Lazada, and Brand.com.

Responsabilidades

Define and lead the social and live commerce growth strategy across TikTok Shop, Shopee, Lazada, Brand.com and other digital channels.
Own end-to-end P&L performance including revenue, margin, and campaign efficiency.
Collaborate cross-functionally to position social and live commerce within Ralph Lauren's digital ecosystem.
Develop and execute a content-led commerce strategy across livestreams and shoppable video to drive discovery and conversion.
Ensure content reflects the brand's iconic codes and premium positioning across channels.