Social & Live Commerce Lead — SEA Growth

RALPH LAUREN (SINGAPORE) PRIVATE LIMITED; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Ralph Lauren Singapore Private Limited seeks a commercially astute Manager, Social & Live Commerce (SEA) to lead growth across Southeast Asia, with initial focus on Singapore and Malaysia.

You will shape route-to-market strategy, P&L delivery, content-led demand generation, and operational execution across digital channels including TikTok Shop, Shopee, Lazada, Brand.com, and emerging livestream platforms.

Qualifications

• 5 to 8+ years of experience in digital commerce, social commerce, or marketplace leadership; ideally in premium, fashion or lifestyle brands.
• Proven track record of owning commercial performance and delivering against P&L targets.
• Strong understanding of social commerce and live commerce ecosystems, incl. TikTok Shop, Shopee, Lazada, Brand.com.
• Experience leading content-driven commerce with strong commercial judgment and platform understanding.
• Experience partnering with digital and brand marketing initiatives, translating brand strategy into commerce experiences.

Responsibilities

• Define and lead the social and live commerce growth strategy across multiple digital channels.
• Own end-to-end P&L performance, including revenue, margin, and campaign efficiency.
• Coordinate cross-functionally to position social and live commerce within Ralph Lauren’s digital ecosystem.
• Develop and execute content-led commerce strategies across livestreams and shoppable video to drive discovery and conversion.
• Oversee operations for social and live commerce, including product setup, pricing, promotions, and fulfilment coordination.

Skills

Commercial ownership

P&L management

Social & live commerce

Digital marketing

Platform knowledge

Stakeholder management

Strategic thinking

SEA experience

Job description

Ralph Lauren Singapore Private Limited seeks a commercially astute Manager, Social & Live Commerce (SEA) to lead growth across Southeast Asia, with initial focus on Singapore and Malaysia.

You will shape route-to-market strategy, P&L delivery, content-led demand generation, and operational execution across digital channels including TikTok Shop, Shopee, Lazada, Brand.com, and emerging livestream platforms.