Social Content Strategist: Turn Scrollers into Members

HeyMax; Singapore; On-site; SGD 65,000 - 110,000; Full time

Job summary

HeyMax is seeking a hands-on social content leader to own the end-to-end social presence: strategy, formats, creators, and conversion. You’ll shoot and cut your own videos and manage creators who tell HeyMax’s story better than we can.

In a travel-forward brand world, you’ll use data and instinct to decide what works, ship fast, and build a repeatable content pipeline that drives recognition and sign-ups for HeyMax First.

Qualifications

• 3+ years of social experience across brand, agency, or personal audience building.
• Ability to point to a post that took off and explain why it worked (hooks, timing, format, audience).
• You edit your own videos and turn around Reels quickly (hours).
• You can critique content in concrete terms, not vibes.
• Experience briefing and managing creators, plus understanding partnerships vs expensive ones.

Responsibilities

• Own the content direction for HeyMax across IG/FB and YouTube Shorts.
• Tell stories that convert miles and points into shareable content and brand value.
• Run the creator programme: find, brief, negotiate, and manage creators.
• Connect content to conversion and track performance to drive sign-ups for HeyMax First.
• Plan campaigns end-to-end: big idea, content slate, creator lineup, budget, KPIs.
• Shoot and edit social-native video yourself with CapCut or Premiere.
• Move quickly with trends and avoid long approval cycles.
• Build a repeatable content system: asset library, workflow, and performance tracking.

Skills

Social media strategy

Video editing

Creator management

Content storytelling

Campaign planning

Analytics insight

Fast turnaround

Tools

CapCut

Premiere Pro

Job description

HeyMax is seeking a hands-on social content leader to own the end-to-end social presence: strategy, formats, creators, and conversion. You’ll shoot and cut your own videos and manage creators who tell HeyMax’s story better than we can.

In a travel-forward brand world, you’ll use data and instinct to decide what works, ship fast, and build a repeatable content pipeline that drives recognition and sign-ups for HeyMax First.