Social Content Strategist

Mediacorp Pte Ltd; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

Mediacorp Pte Ltd is seeking a Social Content Strategist who lives and breathes social culture, translating audience insights into compelling campaigns. You will bridge creativity and data, shaping social-first ideas that build communities, drive engagement, and deliver measurable business impact.

You’ll craft narratives connecting brand purpose with platform behavior. You will be at the heart of creating and executing game-changing social media campaigns, collaborating across teams to deliver

Qualifications

• 8 to 10 years of experience in digital, content, or social strategy roles.
• Proven experience developing social-first strategies that led to measurable audience engagement or brand growth.
• Bonus: experience in social listening tools or working directly with creators.
• Strong grasp of social media trends, platforms, and social content creator ecosystems.
• Comfortable using insights (qualitative or quantitative) to shape thinking, and the various tools to enable that.
• Strong communication skills — written, visual, and verbal.

Responsibilities

• Collaborate with commissioning and production teams, as well as the digital and social strategists to brainstorm, conceptualize and shape thumb‑stop content.
• Partner with media teams to ensure organic and paid strategies work hand in hand.
• Evaluate and refine our social IPs from a commercial perspective, build a deep understanding of our social products to serve as an expert and collaborate across teams to craft compelling social content solutions aligned with client briefs.
• Craft audience journeys, spark conversations, and ignite brand love across social platforms.

Skills

Social strategy

Audience engagement

Social listening

Creator ecosystem

Communication skills

Education

Diploma or Degree in Communications, Marketing, Advertising, Media, Business, Psychology, Analytics, related disciplines or equivalent relevant experience

Tools

Analytics tools

Content creation tools

Job description

About Mediacorp SocialHub

We are a collective of strategists, creatives, analysts, and makers — united by the belief that audience-centric thinking, social insight, and content creator collaboration are the keys to shaping modern brand love.

Responsibilities

Purpose of this role

About Mediacorp SocialHub

We are a collective of strategists, creatives, analysts, and makers — united by the belief that audience-centric thinking, social insight, and content creator collaboration are the keys to shaping modern brand love.

Mediacorp SocialHub isn't just an agency. We're a social-first lab obsessed with the pulse of culture, consumer behavior, and creative possibility. We work with brands to move beyond broadcast and into meaningful conversations, nudging the boundaries of what social media, creators, and content can do.

Why Join SocialHub?

• Work on brands shaping the culture of tomorrow.
• Get inspired daily by a team that values experimentation, audience obsession, and brave ideas.
• Collaborate with creators and communities making real impact.

Scope of the role

As a Social Content Strategist, you live and breathe social culture - understand what makes audiences stop, scroll, share and comment. You'll bridge creativity and data, shaping social-first ideas that build communities, drive engagement, and deliver measurable business impact. This role is equal parts storyteller, strategist, and trend whisperer — perfect for someone who loves crafting narratives that connect brand purpose with platform behavior. You'll be at the heart of crafting and executing game-changing social media campaigns. You're not just planning; you're architecting audience journeys, sparking conversations, and igniting brand love. You will evaluate and refine our social IPs from a commercial perspective, build a deep understanding of our social products to serve as an expert and collaborate across teams to craft compelling social content solutions aligned with client briefs.

• An Audience Alchemist: You understand our target audience segments and know exactly what type of social content would push their buttons.
• A Social Native: Social media isn't just a job; it's your playground. You're fluent in the language of each platform, and you instinctively understand how to leverage them for maximum impact.
• A Creative Trailblazer: You're not afraid to challenge the status quo and push creative boundaries. You're adventurous in your approach, always seeking fresh, innovative ways to tell stories and engage audiences.
• A Strategic Communicator: You articulate your ideas with clarity and passion, whether you're presenting to clients, briefing creators, or collaborating with your team.
• A Collaborative Hustler: You thrive in a fast-paced, team-oriented environment. You're ready to roll up your sleeves, collaborate across departments, and make things happen.

Key Responsibilities

• Collaborate with commissioning and production teams, as well as the digital and social strategists to brainstorm, conceptualize and shape thumb‑stop
• Partner with media teams to ensure organic and paid strategies work hand in hand.

Qualifications

• Diploma or Degree in Communications, Marketing, Advertising, Media, Business, Psychology, Analytics, related disciplines or equivalent relevant experience.
• 8 to 10 years of experience in digital, content, or social strategy roles, with proven experience developing social-first strategies that led to measurable audience engagement or brand growth.
• Bonus: experience in social listening tools or working directly with creators.
• Strong grasp of social media trends, platforms, and social content creator ecosystems.
• Comfortable using insights (qualitative or quantitative) to shape thinking, and the various tools to enable that.
• Strong communication skills — written, visual, and verbal.