Social Content Lead - Beauty & Wellness

WELL IN STYLE PTE. LTD.; Singapore; On-site; SGD 39,000 - 67,000; Full time

Job summary

tanatasa seeks a hands-on Social Media Content professional in Singapore to own the weekly content calendar across Instagram, TikTok, Facebook, and emerging platforms. You will plan, create, and publish short-form videos, carousels, and captions for beauty and wellness products, turning product details into useful, trustworthy content.

You will shoot and edit simple product content, coordinate campaigns, monitor engagement, and translate learnings into future plans while building an outreach

Qualifications

• 1-3 years of hands-on social media or content experience.
• Strong copywriting instincts for captions, hooks, and community replies.
• Comfort creating with a phone-first workflow and simple editing tools.
• Familiarity with beauty, skincare, wellness, or FMCG spaces is a plus.
• Ability to turn product details and promotions into useful content.
• Organised enough to manage calendars, deadlines, approvals, assets, and reporting.

Responsibilities

• Own the weekly social content calendar across Instagram, TikTok, Facebook, and emerging channels.
• Plan and create short-form videos, carousels, stories, captions, and campaign posts.
• Turn product details and customer questions into clear, trustworthy content.
• Shoot and edit simple product content and demos.
• Coordinate launches, campaigns, and vouchers with ecommerce workflow.
• Monitor comments, DMs, reviews, and mentions; respond warmly and capture themes.

Skills

Social media management

Copywriting

Video editing

Content strategy

Community engagement

Tools

CapCut

Canva

Adobe Express

Job description

tanatasa seeks a hands-on Social Media Content professional in Singapore to own the weekly content calendar across Instagram, TikTok, Facebook, and emerging platforms. You will plan, create, and publish short-form videos, carousels, and captions for beauty and wellness products, turning product details into useful, trustworthy content.

You will shoot and edit simple product content, coordinate campaigns, monitor engagement, and translate learnings into future plans while building an outreach