SEO Campaign Specialist

Microuniver; Singapore; On-site; SGD 45,000 - 73,000; Full time

Job summary

MICROUNIVER in Singapore is seeking a results-driven SEO Campaign Specialist to lead our organic search efforts for global clients.

You will plan, implement and optimize multi-tier SEO strategies, conduct audits, perform keyword research, optimize content and generate performance reports, while collaborating with teams to push new initiatives and improve rankings.

You should stay ahead of industry trends, deliver quality work on time, and communicate progress clearly to management and clients.

Qualifications

• 3+ years of working experience in SEO/SEM
• In-depth understanding of on-page and off-page optimization
• Hands-on SEO experience including white-hat techniques
• Strong content writing skills for content marketing
• Excellent interpersonal and project management abilities
• Ability to work independently
• Capable of multitasking and prioritizing to meet deadlines
• Willingness to learn and adapt to changes
• Hardworking and committed to results

Responsibilities

• Plan and implement SEO strategies in three tiers: On-Page, Technical and Off-Page
• Optimize website content and perform ongoing maintenance to improve performance
• Conduct website audits and keyword research to improve ranking and aim for page 1 on Google
• Generate SEO performance reports and analyze web analytics to track progress
• Assist in SEO initiatives for the Global Sources SEM team
• Create simple wireframes and mockups for business units and management

Skills

SEO experience

Keyword research

On-page optimization

Off-page optimization

Content writing

Project management

Independent work

Multi-tasking

Adaptability

Work ethic

Job description

About Us

MICROUNIVER is the ultimate choice for One-Stop Business Solutions, we enable businesses to leverage on our professional expertise that constantly elevate their business to a higher level.

We provide a range of Business Support services including Website Design & Development, Search Engine Optimisation, Social Media Management, Online marketing and corporate services.

The Role

• Full-time
• Result driven and Good remuneration package
• Overseas working opportunities

The successful candidate that would best suit this position would need to demonstrate with a positive 'go get it' attitude and personality. As a SEO Campaign Specialist, you need to be an expert in search engine organic search ranking, with self motivated working attitude towards job assigned.

You should have the drive and inclination to remain at the forefront of our business sector. Liaise with team to design and development up-to-date marketing collaterals from time to time.

Duties And Responsibilities

• Planning and Implementation of SEO strategies in three tiers: On Page (keywords research, HTML & Schema tagging), Technical (fixes that allow ease of Search Engine crawling) and Off Page (Link Building)
• Optimise website content, conduct ongoing maintenance and ad hoc tasks to enhance performance
• Conduct Website audit and Keyword Research, improve organic search ranking and optimise SEO campaign to rank on page 1 on Google Search
• Generate SEO performance reports, analysis of web analytics reports and track campaign progress, review website based on deliverables
• Assist in implementation, coordination and reporting of search engine optimisation initiatives for Global Sources SEM team
• Design simple wireframes, mockups for visual reference for different business units and management to push new initiatives and page redesign. Helped BUs and management to better visualise how new initiatives and recommendations look like. Helps to speed up decision making and also to align their expectations.
• Conduct Keyword research to optimise landing page for selected keywords.
• Produce creative and thought leadership content that drives traffic to client websites
• Responsible for all traffic and visibility targets; reporting all SEO traffic statistics to clients
• Manage incoming requests; prioritisation; reporting on status updates, identifying progress, dependencies and roadblocks to Account Management team.
• Identify corrective actions for continuous improvement in organic search traffic & behaviour as well as rankings on major search engines
• Study new and creative SEO techniques to keep abreast with latest SEO trends and information

Required Skills

• At least 3 years of working experience in the relevant SEO/SEM/ field
• In depth understanding of both on page and off page optimization
• Hands-on experience with SEO (Pure white hat, organic SEO, On-page & Off-page optimization)
• Good article writing skill that able to produce decent copy writing articles for content marketing
• Excellent interpersonal & project management skills
• Able to work independently
• Ability to multi-task, management priorities and work efficiently to meet tight deadlines and deliver good results
• Ability to develop practical solutions, willing to learn and adapt to new changes
• Must be hardworking and committed