Senior Campaign Executive

Publicis Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Publicis Group is seeking a Senior Campaign Executive for AKA in Singapore. The role focuses on social media execution, campaign coordination, and client management, with a passion for pop culture and digital strategy.

You will bridge ideation and delivery, ensuring on-brief, on-budget work that resonates with audiences. Ideally you bring proactive collaboration across agency hubs, strong organizational skills, and a growth-minded attitude to push creative boundaries while maintaining client

Qualifications

• Experience in managing social media campaigns and coordinating multiple stakeholders.
• Strong interest in pop culture, internet trends, and digital storytelling.
• Ability to contribute to creative brainstorming and translate internet culture into social-first ideas.
• Excellent organizational skills with attention to timelines and detail.
• Proficient in social media analytics tools and basic design software; strong written and verbal communication.

Responsibilities

• Support end-to-end social content execution across platforms, ensuring on-brand outputs.
• Contribute to strategy and ideation, leveraging trends to shape concepts with hub teams.
• Manage campaign timelines, logistics, and deliverables to keep projects on schedule and budget.
• Track performance, translate metrics into insights, and present takeaways to optimise future content.
• Engage with clients, coordinate meetings, and maintain clear, proactive communication.
• Collaborate across AKA’s hubs to grow skills and deliver cohesive campaigns.

Skills

Social media management

Campaign coordination

Digital brand marketing

Pop culture & internet trends

Creative brainstorming

Project management

Written & verbal communication

Tools

Meta Business Suite

Canva

Adobe Suite

Excel

PowerPoint

Google Workspace

Job description

Company description

Part of Publicis Groupe, AKA is an award-winning creative communications agency driven

by the mission to create ideas the world wants to share. Recognized as Campaign Asia’s PR

Agency of the Year Singapore (Gold, 2024 & 2025), AKA operates as an all-in partner across

earned, social, and integrated creative disciplines. Combining a agile, culture-obsessed

attitude with the global scale and capabilities of Publicis, AKA pairs borderless thinking with

earned-first storytelling to solve client challenges and deliver work that truly moves the

needle.

Overview

The Senior Campaign Executive is an essential engine supporting campaign execution,

social media operations, and client management. Designed for a proactive

communications professional with a passion for pop culture, internet trends, and digital

strategy, this role bridges the gap between creative ideation, social execution, and seamless

project delivery.

At AKA, we believe that no single department owns ideas. We do not wait for creatives to

hand down concepts; ideation is a shared responsibility across the entire agency team. The

Senior Campaign Executive is expected to bring fresh, trend-led perspectives to the table,

ensuring our work is on brief, on budget, and fearlessly out of boundaries whenever possible.

Responsibilities

Core Focus Areas

Craft & Social Execution

Support the end-to-end content management lifecycle

across key platforms (TikTok, Instagram, etc.). Translate platform updates, social-

first formats, and real-time cultural moments into practical content ideas and

actionable recommendations for clients. Ensure all outputs adhere to social best

practices, brand guidelines, and high quality control.

Ideation & Brave Thinking

Actively contribute to agency brainstorms and creative

strategy. Bring a distinct, culture-focused point of view—leveraging internet trends,

Gen Z insights, and digital behaviors to shape concepts alongside specialized

creative and production hubs. Take shared ownership in pushing creative boundaries

while keeping concepts grounded in client objectives.

Project & Campaign Hygiene

Support end-to-end campaign lifecycles by managing

project timelines, tracking deliverables, coordinating logistics, and consolidating

feedback. Facilitate smooth workflows between clients, internal team members, and

external partners to keep projects running seamlessly on schedule and within budget.

Performance & Insights

Track, analyze, and report on organic and paid campaign

performance. Work with the strategy team to translate social metrics and data into

clear post-campaign insights and actionable recommendations to optimize future

content and demonstrate campaign impact.

Client Engagement & Collaboration

Assist with day-to-day client communications,

meeting coordination, and presentation preparation. Build reliable, trusted working

relationships with client counterparts by demonstrating sharp attention to detail,

responsiveness, and clear communication.

Team & Personal Growth

Collaborate seamlessly across AKA’s specialized agency

hubs. Show resilience, curiosity, and an eagerness to learn, applying feedback

quickly to hone both strategic thinking and campaign management skills.

Qualifications

Overall Skills and Competencies

• Proven agency experience in social media management, campaign coordination, or digital brand marketing.
• A strong passion for pop culture, emerging platform trends, and digital storytelling.
• Demonstrated ability to contribute to creative brainstorming and translate internet culture into social-first ideas.
• Sharp organizational and project management abilities, with high attention to detail and timeline hygiene.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite), design basics (e.g., Canva/Adobe Suite), and workspace platforms (Excel, PowerPoint, Google Workspace).
• Exceptional written and verbal communication skills, with a collaborative, growth-oriented mindset.