Senior Specialist, Digital Analytics

adidas; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

adidas is seeking a commercially minded digital analytics professional who can connect business needs, analytical solutions, and stakeholder decisions. You will work with Analytics Managers and Data Solution to deliver recurring analytics and AI-enabled workflows across Emerging Markets, validating outputs and translating results into clear recommendations for stakeholders.

You will support rollout and adoption, gather feedback, and present executive-ready insights on traffic, customer journey,

Qualifications

• Bachelor’s degree in computer science, data science, statistics, business analytics, or related field.
• 4+ years of experience in digital analytics, product analytics, growth analytics, BI, or eCommerce analytics.

Responsibilities

• Understand business priorities, analytical requirements, and success measures.
• Communicate insights clearly and prepare executive-ready materials for stakeholders.
• Validate recurring outputs for accuracy, relevance, and business usability.
• Support rollout of analytics capabilities across markets and teams.

Skills

Communication

Data storytelling

eCommerce analytics

Business acumen

Cross-functional collaboration

SQL

Python

Data validation

Power BI

Education

Bachelor’s degree in Computer Science, Data Science, Statistics, Business Analytics, or a related discipline

Tools

Adobe Analytics

Amplitude

Google Analytics 4

Databricks

Git

APIs

Cloud data environments

Job description

We are looking for a commercially minded digital analytics professional who can connect business needs, analytical solutions, and stakeholder decisions.

Working with Analytics Managers and Data Solution, you will support the delivery of recurring analytics and AI-enabled workflows across Emerging Markets. You will understand the business context, validate outputs, identify improvement opportunities, support rollout, and translate analytical results into clear recommendations for stakeholders.

What success looks like

• Ensure recurring analytics workflows deliver accurate, relevant, and decision-ready outputs.
• Improve workflow quality, efficiency, and adoption through ongoing validation and stakeholder feedback.
• Communicate insights clearly and confidently to support commercial decisions.

Key Responsibilities

Business Understanding

• Understand business priorities, analytical requirements, and success measures.
• Work with eCommerce, Marketing, Product, CRM, Merchandising, and Data teams to clarify business needs.
• Connect analytical outputs to traffic, customer journey, conversion, and commercial performance.

Workflow Delivery and Validation

• Support the implementation of analytics and AI-enabled workflows designed by Analytics Managers.
• Partner with Data Engineering to clarify requirements, test solutions, and resolve issues.
• Validate recurring outputs for accuracy, relevance, and business usability.
• Review workflow performance and identify opportunities for continuous improvement.

Rollout and Adoption

• Support the rollout of new analytics capabilities across markets and stakeholder teams.
• Gather feedback, track adoption, and recommend enhancements.
• Develop clear documentation and guidance to support consistent usage.

Insights and Communication

• Analyse web and app performance across traffic, engagement, customer journey, and conversion.
• Summarise recurring outputs into clear insights, implications, and recommended actions.
• Prepare executive-ready materials and present confidently to working teams and senior stakeholders.
• Support performance reviews, commercial planning, and investment decisions.

Required Qualifications

• Bachelor’s degree in Computer Science, Data Science, Statistics, Business Analytics, or a related discipline.
• 4+ years of experience in Digital Analytics, Product Analytics, Growth Analytics, Business Intelligence, or eCommerce Analytics.

Required Skills and Experience

• Strong communication, presentation, and data-storytelling skills.
• Strong understanding of eCommerce, digital customer journeys, traffic acquisition, funnel performance, and conversion optimisation.
• Strong business acumen with the ability to connect analysis to commercial priorities.
• Ability to work across business and technical teams and manage feedback constructively.
• Working knowledge of SQL and Python to review analytical logic, validate outputs, and collaborate with technical teams.
• Experience with data validation, UAT, recurring reporting, or workflow quality assurance.
• Experience using BI and visualisation tools such as Power BI.

Preferred Qualifications

• Experience with Adobe Analytics, Amplitude, or Google Analytics 4.
• Exposure to Generative AI, AI-assisted analytics, or workflow automation.
• Experience with Databricks, Git, APIs, or cloud-based data environments.
• eCommerce, digital marketing, or mobile app analytics experience.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.