Senior Social Marketing Manager

MoneyHero Group; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

Tenure leave

Remote work leave

Professional trainings

Career advancement

Internal mobility

Insurance

Mental wellness

Job summary

MoneyHero Limited is seeking an experienced Social Media Manager to lead SingSaver and Seedly's social presence across Instagram, Facebook, TikTok, YouTube and Telegram. You will own the calendar, craft a unified voice, and drive audience growth with data-driven content.

You will collaborate with video and content teams, manage creators, optimize paid and organic social, and report weekly on performance to inform strategy and ensure regulatory compliance.

Qualifications

• 5 to 7 years in social media management.
• Fintech/financial services experience.
• Deep knowledge of platform algorithms and short-form formats.
• Community management experience; sound judgement in sensitive situations.
• Paid social knowledge.
• Strong analytics skills.
• Understanding of financial services compliance requirements.

Responsibilities

• Own social strategy and the calendar for SingSaver and Seedly across Instagram, Facebook, TikTok, YouTube and Telegram, with one voice across both brands.
• Run Seedly community management: respond, moderate and build relationships with members and creators.
• Direct short-form video with the video team, and repurpose articles and data into social formats.
• Manage creator and influencer partnerships, with disclosures and fair dealing checked before going live.
• Work with Growth on paid amplification of top organic posts.
• Track and report social performance weekly: engagement, clicks, out-clicks and social-to-site conversion, and adjust content accordingly.
• Monitor conversations and platform changes; handle sensitive situations and escalations.

Skills

Platform algorithms

Short-form formats

Community management

Sensitive situations

Paid social

Analytics

Compliance knowledge

Job description

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 280 commercial partner relationships as at 30 June 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended 30 June 2026.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

About the Job

Own how SingSaver and Seedly show up on social: build an audience and community that trusts us on money, and turn it into clicks to our platforms.

You will run the social calendar, work with the video team and content managers to turn guides and data into posts and short video, and report on what moves people from a post to a partner product.

Key Responsibilities

• Own social strategy and the calendar for SingSaver and Seedly across Instagram, Facebook, TikTok, YouTube and Telegram, with one voice across both brands
• Run community management on Seedly: respond, moderate and build relationships with members and creators
• Direct short-form video with the video team, and repurpose articles and data into social formats
• Manage creator and influencer partnerships, with partner disclosures and fair dealing checked before anything goes live
• Work with Growth on paid amplification of top organic posts
• Track and report social performance weekly: engagement, clicks, out-clicks and social-to-site conversion, and use it to change what we post
• Monitor conversations and platform changes, and handle sensitive situations and escalations

In this role, we are looking for someone with:

• 5 to 7 years in social media management, ideally B2C, fintech, or financial services
• Deep knowledge of platform algorithms and short-form formats, with results you can showCommunity management experience and sound judgement in sensitive situations
• Paid social knowledge and strong analytics skills
• Understanding of financial services compliance requirements

Good to have:

• Personal finance community or creator experience
• Mandarin, or any other language that reaches our audiences
• Experiences with AI-assisted content and scheduling workflows

What success looks like

• A steady, on-brand social rhythm with a growing, engaged audience
• Social visibly sends readers to SingSaver and Seedly and to partners
• Seedly's community is active and trusts what we post

#LI-SK1
#LI-Hybrid

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world‑class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.