Head of Content Strategy

MoneyHero Group; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Annual leave

Professional trainings

Insurance & wellness

Job summary

MoneyHero Group is seeking a senior leader to head content, editorial and social across SingSaver and Seedly. You will shape editorial strategy, drive audience growth, and steer a team of content, social and creative specialists in a fast-paced fintech environment.

You will bring 10+ years in content leadership, a track record of growing readers and leads, and strong knowledge of SEO and AI-powered search. Hybrid work in Singapore with global collaboration.

Qualifications

• 10+ years in content, editorial or social leadership.
• 4+ years leading teams, ideally fintech or consumer tech.
• Proven growth of audience and unpaid traffic.
• Experience tying content to commercial outcomes.
• Knowledge of SEO content structure and AI search.

Responsibilities

• Set overarching editorial, social and video strategy for SingSaver and Seedly.
• Own content quality, MAS-aligned accuracy, brand voice and data freshness.
• Collaborate with Commercial, Product and SEO to increase clicks and leads.
• Apply SEO templates and AI search standards on pages; shape citeable pages.
• Grow Seedly audience and lead content for flagship moments like SingSaver Awards.
• Lead and coach Content Editorial, Social marketing and creative teams; manage freelancers.
• Bring AI into content creation, distribution with accuracy guardrails.

Skills

Content leadership

Team leadership

SEO & AI search

Fintech content

Job description

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 280 commercial partner relationships as at 30 June 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended 30 June 2026.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

About the Job

Lead the content efforts and social engine behind SingSaver and Seedly , the guides, community and conversations that people in Singapore turn to before they make a money decision, and turn editorial craft into measurable growth for the business.

How people find financial answers is moving from search results to AI assistants and short video. You will decide what SingSaver and Seedly say and how they show up, and lead a team of content, social and creative specialists.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

Key Responsibilities:

• Set an overarching editorial, social and video strategy and calendar across SingSaver and Seedly, around all of our financial verticals
• Own content quality: accuracy, MAS-aligned fair dealing, brand voice, and freshness of rate and campaign content as the underlying data changes
• Make content commercial: collaborate with Commercial, Product and the SEO team to raise out-clicks, leads and approvals per page, and lead branded content and tier 1 media partnerships
• Apply the SEO head's templates, keyword briefs and AI search standards on every page, and shape pages so assistants can cite them
• Grow Seedly's audience and community and lead content for flagship moments such as the SingSaver Awards
• Lead and coach the Content Editorial, Social marketing and creative team members, and manage freelancers and agencies
• Bring AI into how content is created, personalised and distributed, with firm accuracy guardrails

In this role, we are looking for someone with:

• 10+ years in content, editorial or social leadership, with 4+ years leading teams, ideally in fintech, personal finance, publishing, e-commerce or consumer tech
• A record of growing audience and unpaid traffic through content and social, with results you can show
• Experience tying content to commercial outcomes such as sign-ups, leads or revenue, not only traffic
• Working knowledge of SEO content structure and AI search, plus social and community experience
• Sound judgement on accuracy and on writing about financial products within MAS guidelines

Good to have:

• Personal finance publisher or community experience
• Video and short-form experience
• Relationships with tier 1 Singapore media
• Experience producing data-driven content

What success looks like

• SingSaver and Seedly read as one voice, and Seedly's audience and community grow
• Key pages are accurate, fresh and cited by search engines and assistants
• Content is a visible contributor to partner clicks, leads and revenue

#LI-Hybrid
#MoneyHeroGroup
#LI-AK1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Important Information for Job Applicants

Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.
Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.
MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.
If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at [e-mail] to verify.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

Conflict of Interest:

Do you have a family member or close personal relationship with any current employee, officer, or board member of MoneyHero Group or any of its subsidiaries?If Yes, please provide their full name, relationship to you, and the entity or department they work in (e.g., MoneyHero, SingSaver, Money101, Seedly, Creatory). *

Note: 'Relative' includes a spouse, domestic partner, parent, child, sibling, in-law, grandparent, or any individual residing in the same household.

When you apply for a job on this site, the personal data contained in your application will be collected by MoneyHero Group (“MoneyHero Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by [e-mail]. MoneyHero Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

MoneyHero Group processes a range of information collected from you. Subject to applicable law, this may include:

• your name, address and contact details, including email address and telephone number;
• your gender and date of birth;
• details of your qualifications, skills, experience and employment history;
• information about your current level of remuneration, including benefit entitlements;
• details of your marital status and dependents;
• candidate photographs;
• details of your bank account;
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• Information from compliance background checks.

Your personal data will be processed for the purposes of managing MoneyHero Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment