Senior Sales Executive – Business Development

GREEN HARVEST PTE. LTD.; Singapore; Hybrid; SGD 50,000 - 73,000; Full time

Job summary

Green Harvest Pte Ltd is seeking an energetic Assistant Sales Manager to drive B2B sales across HORECA, food service, catering, supermarkets and retail in Singapore. You will cultivate new accounts, present products, arrange samples and close orders, while expanding existing relationships and driving revenue growth.

The role requires 3+ years in sales or business development, with strong communication and field-sales skills.

Qualifications

• 3+ years' experience in Sales, Business Development or a customer-facing commercial role.
• Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous.
• Mid-career candidates looking to transition into food, fresh produce and agri-food sectors are encouraged.
• Proven ability in new customer acquisition, prospecting and account development.
• Strong communication, negotiation, follow-up and relationship-building skills.
• Proactive, commercially driven and comfortable with field sales and customer visits.
• Basic Excel / Google Sheets / email / WhatsApp skills.
• Own vehicle preferred for customer and market visits.

Responsibilities

• Develop new B2B customers across HORECA, food service, catering, supermarkets and retail.
• Prospect through calls, customer visits, referrals, networking, market research and events.
• Build relationships with buyers, chefs, purchasing teams and key decision-makers.
• Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders.
• Grow existing accounts through repeat orders, additional SKUs and new sales opportunities.
• Maintain an active sales pipeline and track leads, quotations, trials and conversions.

Skills

Sales

Business Development

Customer-facing

Tools

Excel

Google Sheets

Email

WhatsApp

Job description

Career Growth to Assistant Sales Manager

Fresh Farm Produce for You & Your Family

Be a Pioneer in Singapore Food Future

Hybrid | Kranji | Full-time

Potential Gross Monthly Income: SGD $4,500–6,500+

Basic Salary up to $4,000 + Transport Allowance + Sales Incentives

B2B Sales | Business Development | HORECA | Food Service | FMCG | Fresh Produce | Retail

BUILD BUSINESS. WIN CUSTOMERS. GROW SALES.

Green Harvest Pte Ltd is a high-tech hydroponics vegetable farm supplying fresh leafy vegetables to supermarkets, restaurants, HORECA, food-service operators and other business customers across Singapore.

If you are a result-driven professional who enjoys opening new accounts, winning customers and growing business, we want to hear from you.

WHAT YOU'LL DO

Sales & Business Development

• Develop new B2B customers across HORECA, food service, catering, supermarkets and retail.
• Prospect through calls, customer visits, referrals, networking, market research and events.
• Build relationships with buyers, chefs, purchasing teams and key decision-makers.
• Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders.
• Grow existing accounts through repeat orders, additional SKUs and new sales opportunities.
• Maintain an active sales pipeline and track leads, quotations, trials and conversions.

Marketing & Market Development

• Support product/SKU launches, promotions, festive campaigns, sampling and customer engagement activities.
• Monitor competitor pricing, products, packaging, promotions, market trends and customer demand.
• Follow up campaign leads and product trials, turning customer interest into sales opportunities.

WHAT WE'RE LOOKING FOR

• 3+ years' experience in Sales, Business Development or a customer-facing commercial role.
• Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous, but candidates with strong transferable sales experience from other industries are welcome to apply.
• Suitable mid-career candidates looking to transition into the food, fresh produce and agri-food sector are encouraged to apply.
• Proven ability in new customer acquisition, prospecting and account development.
• Strong communication, negotiation, follow-up and relationship-building skills.
• Proactive, commercially driven and comfortable with field sales and customer visits.
• Basic Excel / Google Sheets / email / WhatsApp skills.
• Own vehicle preferred for customer and market visits.

WHY GREEN HARVEST?

Own your sales pipeline and results.

Work closely with management and influence commercial growth.

Represent locally grown fresh produce from a Singapore high-tech hydroponics farm.

YOUR MISSION

PROSPECT MEET SAMPLE QUOTE CLOSE GROW