Senior Relationship Management Officer

ntuc first campus limited; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

ntuc first campus limited is seeking a proactive professional to manage parent relationships throughout the enrolment journey and ongoing engagement. You will work closely with the Principal and centre leadership to resolve feedback promptly, identify at-risk families, and support retention and re-enrolment initiatives.

The role covers end-to-end relationship management from enquiry to enrolment, nurturing leads with the Head of Enrolment, delivering compelling centre tours, coordinating visit

Qualifications

• Diploma in Marketing, Communications, or Business with at least 2 years’ experience.
• Experience in customer service, relationship management, or sales support.
• Experience in education/childcare/hospitality/service industry is a plus.
• Strong initiative and meticulous attention to detail.

Responsibilities

• Own and manage relationships with parents during enrolment journey.
• Partner with Centre leadership to resolve feedback within timelines.
• Identify disengagement signals and implement retention actions.
• Support re-enrolment, progression and transition discussions where applicable.
• Drive end-to-end parent relationship from enquiry through enrolment and ongoing engagement.
• Nurture leads with Head of Enrolment to support conversion outcomes.
• Deliver persuasive centre tours and respond to programme and admin queries.
• Coordinate centre tour logistics for a seamless experience.
• Support Open Houses and enrolment events to improve enquiry-to-enrolment conversion.
• Monitor competitor pricing and promotions for competitive positioning.
• Collaborate with Brand and Marketing to keep centre collaterals up-to-date.

Skills

Customer service

Relationship management

Sales support

Interpersonal communication

Education

Diploma in Marketing, Communications, or Business

Job description

Responsibilities

• Serve as a primary relationship owner for parents, maintaining regular, proactive touchpoints throughout the child’s enrolment journey
• Partner closely with the Principal to manage and resolve feedback within stipulated timelines, viewing each case as an opportunity to strengthen parent loyalty and retention
• Identify early signals of disengagement or potential attrition and work with centre leadership to implement timely retention interventions
• Support re-enrolment, progression, and transition discussions where applicable

Enrolment & Sales Support

Objective: Drive full utilisation while building high-quality, long-term parent relationships.

• Manage the end-to-end parent relationship from enquiry through enrolment and into ongoing engagement.
• Work closely with the Head of Enrolment to proactively nurture leads and support conversion outcomes
• Master and deliver the centre tour narrative, confidently addressing programme, administrative and value-proposition queries
• Coordinate and manage centre tour logistics to ensure a seamless and professional experience
• Support Open Houses and enrolment events, with a clear focus on enquiry-to-enrolment conversion rates
• Track competitor pricing, offerings, and promotions within the neighbourhood to support competitive positioning
• Partner with Brand and Marketing teams to ensure centre collaterals are always stocked and presented in pristine condition

Operational and Financial Stewardship

Objective: To ensure zero-error administration, reflecting the precision of a high quality centre

• Manage finance-related matters including bulk billing, GIRO matters, reconciliation of GSII reports, trade debts and billing adjustments with 100% accuracy
• Prepare and manage correspondence, reports, and documents for submission to HQ and regulatory bodies; ensure the centre complies with all regulatory and licensing requirements
• Ensure seamless enrolment process for new children, including processing applications and maintaining enrolment records
• Efficiently manage inventory (uniforms, stationery) to ensure zero disruptions to the daily operations

Team Collaboration and Organisational Synergy

• Work collaboratively with colleagues to foster a high-performance, supportive, and cohesive working environment
• Actively participate in staff meetings and training sessions
• Support in projects as required

Requirements

• Diploma in Marketing, Communications, Business, or a related field, with at least 2 years’ relevant experience
• Experience in customer service, relationship management, or sales support
• Experience in the education, childcare, hospitality, or service industry will be an advantage
• High level of initiative, meticulous attention to detail
• Strong interpersonal and communication skills with the ability to build trust with families.
• Strong organisational and time management skills with the ability to manage multiple priorities
• Service-oriented mindset with a proactive approach to problem-solving