Executive, Business Development (PMD)

PAP COMMUNITY FOUNDATION; Singapore; On-site; SGD 42,000 - 54,000; Full time

Job summary

PAP COMMUNITY FOUNDATION in Singapore is seeking a Marketing & Business Development Associate to support market research, programme coordination, and parent communications. The role spans enrichment programme phases, standardised messaging, and engagement materials across centres.

You will help plan Open Houses and workshops, track uptake and feedback, and assist with data insights for refinements and scale‑up decisions. Degree or Diploma required; 1–3 years in marketing/BD preferred.

Qualifications

• Degree or Diploma in any discipline; certifications in related field advantageous.
• 1–3 years of experience in marketing, communications and/or business development.
• Strong writing, coordination and data-tracking with attention to detail.

Responsibilities

• Assist in market research, competitor analysis and industry scans to support new business development.
• Support coordination of enrichment programme phases including validation, pilots, scaling and integration across centres.
• Support standardisation of enrichment communications, registration processes and parent-facing information.
• Track programme uptake, parent feedback and key learnings to support refinements and scale-up decisions.
• Plan, develop and maintain standardised parent communications across the parent journey.
• Align messaging across platforms to ensure clarity and consistency.
• Develop toolkits including communication guides and parent engagement materials.
• Plan and logistics of parent engagement initiatives such as Open House, Experience Day and workshops.
• Coordinate logistics (collaterals, goodie bags, engagement materials).
• Gather feedback, participation data and basic insights for reporting and improvement.

Skills

Strong writing

Coordination

Stakeholder engagement

Excel data tracking

Multi-tasking

Education/parent-facing experience

Education

Degree or Diploma in any discipline

Job description

Key Responsibilities

Business Development

• Assist in market research, competitor analysis, and industry scans to support new business development.
• Support the coordination of enrichment programme phases, including validation, pilots, scaling, and integration across centres.
• Support the coordination of standardisation of enrichment communications, registration processes, and parent‑facing information.
• Track programme uptake, parent feedback, and key learnings to support programme refinements and scale‑up decisions.

Outreach and Engagement

• Support the planning, development and maintenance of standardised parent communication materials across the parent journey (enquiry, centre tour, enrolment, post‑enrolment).
• Support alignment of messaging across platforms (PEP, website, collaterals) to ensure clarity and consistency.
• Assist in developing toolkits including communication guides and parent engagement materials.
• Support the planning and logistics of parent engagement initiatives such as Open House, Experience Day, and workshops.
• Coordinate logistics (e.g. collaterals, goodie bags, engagement materials).
• Assist in gathering feedback, participation data, and basic insights for reporting and improvement.

Job Requirements and Qualifications

Qualification: Degree or Diploma in any discipline. Certifications in related field would be advantageous.

Experience: 1–3 years of experience in marketing, communications, and/or business development.

Other Knowledge / Skills / Attributes:

• Strong writing and coordination skills.
• Detail-oriented with ability to manage multiple tasks.
• Comfortable engaging stakeholders and supporting ground execution.
• Comfortable working with data tracking (Excel).
• Experience in education, service, or parent‑facing environments is an advantage.

We regret that only shortlisted candidates will be notified.

Note: In compliance with Personal Data Protection guidelines, we do not require an indication of your NRIC or Foreign Identification numbers in your CV/Job Application Form. Your CV and/or Job Application will be retained for 1 year, and we will respectfully destroy these documents thereafter (in the event your job application is unsuccessful).