Senior Regional Digital Marketing Lead

Lives Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SPD Scientific Pte Ltd in Singapore is seeking a Senior Marketing Executive (Digital) to develop and execute regional marketing plans, build brand awareness, and drive top-of-mind recall across markets. You will lead regional campaigns from planning to execution, coordinating with product managers, sales teams, and external partners.

You will manage the group’s social media, SEM, SEO, websites, and ecommerce platforms, monitor performance with analytics, and create compelling marketing

Responsibilities

• Develop and execute regional marketing plans aligned with business objectives and product strategies.
• Build brand awareness and drive top-of-mind recall for assigned business verticals across the region.
• Lead regional marketing campaigns from planning through execution, coordinating with internal stakeholders, local marketing teams, external agencies, and vendors.
• Manage and oversee the Group's regional social media platforms and campaigns, ensuring consistent branding, content, engagement, and campaign performance across all markets.
• Lead SEM initiatives, including campaign planning, optimisation, budget management, and performance tracking.
• Manage the Group's corporate websites, ensuring content remains current while driving continuous improvements through SEO, UX enhancements, and analytics.
• Oversee the Group's eCommerce platforms, ensuring product information, online campaigns, promotions, and customer experience support growth.
• Plan and coordinate digital marketing initiatives across social media, email marketing, content marketing, display advertising, and other channels.
• Monitor and analyse marketing performance using digital analytics tools, providing regular reporting and recommendations to improve campaign effectiveness and ROI.
• Develop marketing collateral to support commercial activities.
• Plan and coordinate participation in exhibitions, conferences, workshops, webinars, sponsorships to increase visibility and leads.
• Work closely with Product Managers, Sales, Applications Specialists, and Principals to develop product launches and marketing campaigns.
• Ensure brand consistency across all communication channels and materials.
• Support CRM management by promoting user adoption, maintaining data integrity, and generating insights.

Job description

SPD Scientific Pte Ltd in Singapore is seeking a Senior Marketing Executive (Digital) to develop and execute regional marketing plans, build brand awareness, and drive top-of-mind recall across markets. You will lead regional campaigns from planning to execution, coordinating with product managers, sales teams, and external partners.

You will manage the group’s social media, SEM, SEO, websites, and ecommerce platforms, monitor performance with analytics, and create compelling marketing