Senior Qualitative Insights Lead

Nabla; Singapore; Hybrid; SGD 100,000 - 140,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a mid-senior Manager, Qualitative to lead design and delivery of qualitative research across Singapore and Malaysia. You will translate insights into strategic recommendations, mentor junior researchers, and collaborate with cross-functional teams to advance NIQ's thought leadership.

The role emphasizes methodological rigor, client engagement, and capability building within the Qualitative Practice across APAC, including ethnography, design thinking, and cultural insight work.

Qualifications

• Bachelor’s or Master’s degree in psychology, sociology, anthropology, communications, marketing, or related fields.
• 5–7 years of experience in qualitative research within an agency, consultancy, or client-side insights team.
• Hands-on expertise in moderating, ethnography, cultural insight work, or design thinking.
• Proven ability to translate qualitative insights into meaningful strategic recommendations.
• Experience managing end‑to‑end qualitative projects, clients, timelines, and budgets.
• Comfortable working in a fast paced, multicultural environment.

Responsibilities

• Lead the design and delivery of qualitative research projects with methodological rigor.
• Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques.
• Develop research frameworks, discussion guides, and analytic structures grounded in best practices.
• Synthesize insights into clear, compelling narratives that influence client decisions.
• Serve as a primary client contact on qualitative engagements with consultative partnerships.
• Mentor junior researchers and support capability building across SEA.

Education

Bachelor’s/Master’s degree

Job description

NIQ is seeking a mid-senior Manager, Qualitative to lead design and delivery of qualitative research across Singapore and Malaysia. You will translate insights into strategic recommendations, mentor junior researchers, and collaborate with cross-functional teams to advance NIQ's thought leadership.

The role emphasizes methodological rigor, client engagement, and capability building within the Qualitative Practice across APAC, including ethnography, design thinking, and cultural insight work.