Qualitative Insights Manager - Consumer Behavior & Strategy

NielsenIQ; Singapore; On-site; SGD 100,000 - 140,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ is seeking a Manager, Qualitative to lead high-quality qualitative research across Singapore & Malaysia, translating cultural and consumer insights into strategic client recommendations. You will guide project teams, mentor junior researchers, and drive growth of the qualitative pipeline across SEA with strong stakeholder collaboration.

The role emphasizes methodological rigor, cross-functional collaboration, and the ability to influence client decisions through storytelling and

Qualifications

• Bachelor’s or Master’s degree in psychology, sociology, anthropology, communications, marketing, or related fields.
• 5–7 years of qualitative research experience in an agency, consultancy, or client-side insights team.
• Strong hands-on expertise in moderating, ethnography, cultural insight work, or design thinking.

Responsibilities

• Lead design and delivery of qualitative research projects with methodological rigor and excellence in output.
• Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques.
• Develop research frameworks, discussion guides, and analytic structures grounded in qualitative best practices.
• Synthesize insights into clear, compelling narratives that influence client decision-making.
• Serve as a primary client contact on qualitative engagements with strong relationship management and consultative partnership.
• Translate consumer insights into strategic recommendations aligned with client priorities.
• Support senior leaders in business development, proposal writing, solution design, and pitching.
• Mentor junior researchers in moderating, analysis, storytelling, and project management skills.
• Support capability building within the qualitative practice, including training, thought leadership, and best practice development.
• Contribute to growing the qualitative pipeline across SEA through partnership with commercial teams.
• Ensure research outputs meet NIQ quality standards, with disciplined project management and insightful storytelling.
• Review and refine reports, presentations, and deliverables prepared by junior team members.
• Uphold high ethical and methodological standards across all stages of research.
• Collaborate with Sales, Customer Success Consulting & Project Management, Operation and broader Qualitative Consulting teams to deliver integrated insights solutions.
• Work with regional leadership to understand market needs and proactively shape qualitative offerings.

Skills

Moderation

Ethnography

Cultural insights

Design Thinking

Storytelling

Project Management

Stakeholder management

Strategic influence

Anglo-English communication

Education

Bachelor’s or Master’s degree in psychology, sociology, anthropology, communications, marketing, or related fields

Job description

NielsenIQ is seeking a Manager, Qualitative to lead high-quality qualitative research across Singapore & Malaysia, translating cultural and consumer insights into strategic client recommendations. You will guide project teams, mentor junior researchers, and drive growth of the qualitative pipeline across SEA with strong stakeholder collaboration.

The role emphasizes methodological rigor, cross-functional collaboration, and the ability to influence client decisions through storytelling and