Senior Product Content Engineer & Strategist

Meta; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Meta is seeking an experienced Product Content Engineer - Content Strategist to lead content workstreams for Instagram's emerging formats, including Series, Live, and Features. You will partner with product, design, and engineering to develop content strategy and align on quality standards that scale globally.

The ideal candidate brings 6+ years in digital content strategy, a keen eye for editorial judgment, and proven ability to drive results with AI-enhanced workflows.

Qualifications

• 6+ years of experience in digital content strategy, production, or related fields.
• Proven expertise in digital video content and emerging formats at scale.
• Experience monitoring media trends and translating into actionable strategies.
• Strong editorial judgment and ability to document judgment logic in reusable frameworks.

Responsibilities

• Own content workstreams for Instagram's emerging formats (Series, Live, Features).
• Partner with product, design, engineering, and insights to develop content strategy.
• Set quality standards and measurement frameworks for content at scale.
• Leverage AI tools to accelerate development and improve efficiency and quality.

Skills

Digital content strategy

Editorial judgment

AI tooling

Cross-functional collaboration

Job description

Meta is seeking an experienced Product Content Engineer - Content Strategist to lead content workstreams for Instagram's emerging formats, including Series, Live, and Features. You will partner with product, design, and engineering to develop content strategy and align on quality standards that scale globally.

The ideal candidate brings 6+ years in digital content strategy, a keen eye for editorial judgment, and proven ability to drive results with AI-enhanced workflows.