Product Content Strategist — Emerging Formats

FACEBOOK SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Meta is seeking a Product Content Engineer - Content Strategist to own content workstreams across Instagram's emerging formats. You will collaborate with product, design, engineering, and insights teams to set quality standards and craft scalable content experiences that entertain, inform, and delight global users.

Ideal candidates bring 6+ years in digital content strategy or related fields, deep expertise in video formats, and a data-informed approach to prioritizing workstreams.

Qualifications

• 6+ years of experience in digital content strategy, production, or relevant fields.
• Deep experience in digital video content and emerging formats at scale.
• Ability to translate trends into actionable strategies for content or product development.
• Editorial judgment and ability to document judgment logic in reusable frameworks.

Responsibilities

• Define and apply format-specific content quality criteria within assigned product areas, translating editorial judgment into scalable evaluation frameworks.
• Research and define creative content best practices in emerging formats and partner with cross-functional teams to disseminate these to the creator community.
• Use editorial judgment and data-driven insights to identify, vet, and prioritize content for acquisition in new content formats.
• Partner with product, partnerships, and product marketing to design content experiments, evaluate results, and recommend which content approaches to scale, refine, or stop.
• Use AI tools to improve content research, evaluation, and reporting workflows, validating outputs against editorial standards and human judgment.
• Research industry and content trends in emerging formats, and distill them into actionable recommendations for product development or content acquisition.

Skills

Digital video content

Editorial judgment

Data-informed decisions

Cross-functional collaboration

Content strategy

Quantitative insights

Job description

Meta is seeking a Product Content Engineer - Content Strategist to own content workstreams across Instagram's emerging formats. You will collaborate with product, design, engineering, and insights teams to set quality standards and craft scalable content experiences that entertain, inform, and delight global users.

Ideal candidates bring 6+ years in digital content strategy or related fields, deep expertise in video formats, and a data-informed approach to prioritizing workstreams.