Product Marketing Manager, AI Growth Enterprise Products

FACEBOOK SINGAPORE PTE. LTD.; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Meta’s APAC XF Products team seeks an experienced business product marketer to lead the go-to-market for AIGC and AI B2B solutions for SMBs and enterprises in APAC. You will define naming, positioning, pricing, monetization, and launch plans from scratch, partnering with product, finance, and sales to scale activations across markets.

You’ll bring market insight from APAC, shape product strategy with the team, and drive cross-functional initiatives to deliver measurable impact.

Qualifications

• 10+ years in tech/PM/marketing/strategy/consulting, incl. 3+ years in product marketing or PM.
• Experience taking new products to market from scratch (0-to-1).
• Experience leading cross-functional teams and resolving competing perspectives.
• Experience managing multiple projects independently in a fast-changing environment.
• Experience communicating with technical, business and external stakeholders.
• Bachelor's degree in business, marketing or a relevant field.

Responsibilities

• Lead go-to-market strategist for a portfolio of new AI products from alpha to scaled launch.
• Drive foundations of go-to-market: naming, positioning, messaging, pricing, monetization.
• Coordinate with Product, Finance, Sales, and Partnerships for activations at scale.
• Conduct market assessments, customer research, and competitive analyses for APAC.
• Ensure alignment across regions and verticals while scaling impact.
• Partner with marketing teams on outbound strategies to drive awareness and engagement.

Skills

Strategic go-to-market

Cross-functional collaboration

AI product familiarity

B2B marketing

Pricing monetization strategies

Stakeholder communication

APAC market knowledge

Education

Bachelor's degree in business or marketing

MBA or Master's degree

Job description

Meta’s Cross-Functional (XF) APAC Products team spots emerging trends that start in APAC, turns them into products we can monetize, and scales what works to the rest of the world. Working closely with local markets and our business teams, we define new ways to build, launch, and scale solutions from the APAC. Our current focus is on a portfolio of new AI products, led by AI-generated content (AIGC) products for businesses.

We're looking for an experienced business product marketer to lead the go-to-market strategy for AIGC and AI B2B solutions for SMBs and enterprises. These are standalone products with no existing playbook, so the work is 0-to-1: naming, positioning and messaging, pricing and monetization, and go-to-market plans and activations, starting in APAC launch markets. You'll bring market and competitive insight, especially from the APAC region. You'll shape product strategy with the product team, and partner with teams across Meta. This role suits someone self-driven, curious about AI, and excited by APAC's distinct market trends.

Responsibilities

• Lead go-to-market strategist for a portfolio of new AI products, from alpha through scaled launch, with the product team
• Drive the foundations of go-to-market strategies: naming, positioning, messaging, pricing, and monetization models, working with Product, Finance, and sales, and partnership teams
• Drive successful go-to-market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
• Run inbound work: market assessments, customer research, and competitive analysis focused on AI trends from the APAC. Turn these into product requirements and roadmap input that can scale globally
• Drive cross-functional projects across Meta that build new, innovative solutions for AI developers and businesses to ensure that products and solutions are incorporated in a consistent and strategic manner
• Ensure the right level of alignment, consistency, and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market-specific needs
• Partner with teams across the business and consumer marketing teams on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagement

Minimum Qualifications

• 10+ years of professional experience in technology, product marketing, product management, strategy or management consulting, including 3+ years in product marketing or product management
• Experience taking new products to market from scratch (0-to-1), including naming, positioning, pricing and launch planning
• Experience leading cross-functional teams through influence and resolving competing perspectives
• Experience managing multiple projects at once and working independently in an ambiguous, fast-changing environment
• Experience communicating effectively with technical, business and external stakeholders
• Bachelor's degree in business, marketing or a relevant field

Preferred Qualifications

• Experience with B2B solutions for both SMB and enterprise segments
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• MBA or Master's degree
• Experience working in or with APAC markets, including familiarity with China's technology ecosystem
• Experience marketing generative AI, AIGC or other AI products
• Experience developing pricing or monetization models for new products
• Demonstrated use of AI tools to redesign workflows and drive measurable impact
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.