Product Content Engineer - Content Strategist

Meta; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Meta is seeking an experienced Product Content Engineer - Content Strategist to lead content workstreams for Instagram's emerging formats, including Series, Live, and Features. You will partner with product, design, and engineering to develop content strategy and align on quality standards that scale globally.

The ideal candidate brings 6+ years in digital content strategy, a keen eye for editorial judgment, and proven ability to drive results with AI-enhanced workflows.

Qualifications

• 6+ years of experience in digital content strategy, production, or related fields.
• Proven expertise in digital video content and emerging formats at scale.
• Experience monitoring media trends and translating into actionable strategies.
• Strong editorial judgment and ability to document judgment logic in reusable frameworks.

Responsibilities

• Own content workstreams for Instagram's emerging formats (Series, Live, Features).
• Partner with product, design, engineering, and insights to develop content strategy.
• Set quality standards and measurement frameworks for content at scale.
• Leverage AI tools to accelerate development and improve efficiency and quality.

Skills

Digital content strategy

Editorial judgment

AI tooling

Cross-functional collaboration

Job description

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced digital media content strategist. We partner closely with product and technical teams to solve problems through content-driven solutions, set standards of quality, and develop creative consumption experiences that entertain, inform, and delight users.

As a Product Content Engineer - Content Strategist, you'll own content workstreams supporting one or more of Instagram's emerging formats: Series, Live, and Features.

The ideal candidate is deeply familiar with digital video trends and best practices, and brings a creative, strategic, and data-informed approach to content development at scale. You'll partner across product, design, engineering, and insights to develop content strategy, deliver prioritized workstreams, and align on quality standards that serve our global community.

The ideal candidate will have proven editorial judgment and a keen eye for crafting thorough, nuanced, and objective guidelines that establish and measure content quality at scale. They will be familiar with AI tools and platforms to accelerate product development and leverage strategic product thinking to put user needs at the forefront of our work.

If you're innately curious and passionate about emerging content formats, thrive in ambiguous product spaces, and are energized by the opportunity to influence the next wave of digital storytelling as an individual contributor,

• 6+ years of experience in digital content strategy, production, or relevant fields
• Demonstrated expertise in digital video content and emerging formats at scale
• Demonstrated experience monitoring digital media trends, and translating these into actionable strategies for content or product development
• Editorial judgment and creative problem-solving skills, with demonstrated ability to document judgment logic in reusable frameworks and apply them consistently across content workstreams and cross-functional partners
• Proficiency in leveraging quantitative and qualitative insights to inform content decisions and communicate impact to cross-functional audiences
• Experience independently delivering content initiatives with cross-functional partners, from problem definition through execution and evaluation
• Experience in mobile Live, short-form micro-dramas, or connected TV apps
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies