Senior PR & Reputation Lead

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

AKA Asia, a Publicis Groupe agency in Singapore, is seeking an experienced Account Director/Senior Account Director to lead a portfolio of high-profile corporate and consumer brands. You will shape communications strategy, counsel senior clients, and oversee earned media, reputation management and integrated campaign development.

The role requires deep PR expertise, senior leadership, and the ability to distill briefs into compelling narratives, manage teams, grow accounts, and partner with

Qualifications

• Approximately 10+ years of relevant PR and communications experience, ideally within an agency environment.
• Deep hands-on PR and earned communications expertise.
• Strong strategic judgement connecting business objectives, audience insight, reputation and earned opportunity.
• Excellent writing, messaging and editorial judgement.
• Experience leading senior clients and spokespeople.
• Deep understanding of the Singapore media and stakeholder landscape.

Responsibilities

• Lead senior client relationships and act as counsel on strategy, reputation, positioning and campaign direction.
• Analyse briefs and identify real communications problems to solve.
• Lead strategic planning across assigned accounts with clear objectives and KPIs.
• Coordinate account teams end-to-end and maintain senior, high-quality counsel.
• Own the earned communications strategy across accounts.
• Develop media narratives and engage editors and journalists.
• Prepare senior spokespeople for interviews and external engagements.
• Oversee launches, media programs, events, and briefings.

Skills

Strategic thinking

Senior leadership

Client counsel

Media relations

Storytelling

Team management

Commercial acumen

Job description

AKA Asia, a Publicis Groupe agency in Singapore, is seeking an experienced Account Director/Senior Account Director to lead a portfolio of high-profile corporate and consumer brands. You will shape communications strategy, counsel senior clients, and oversee earned media, reputation management and integrated campaign development.

The role requires deep PR expertise, senior leadership, and the ability to distill briefs into compelling narratives, manage teams, grow accounts, and partner with