Associate Director, Regional Marketing

MSD; Singapore; Remote; SGD 150,000 - 190,000; Full time

Job summary

MSD is seeking a Regional Commercial Manager (Associate Director) for Specialty Care/Immunology to lead regional brand strategy across Asia Pacific. You will shape planning, prioritization, forecasting, and lifecycle management, while coordinating with global and market teams to drive market-specific outcomes.

You will mobilise cross-functional groups, coach markets, and ensure clear communication of priorities.

Qualifications

• Minimum of 7 years marketing or commercial experience, at least 3 years in Pharmaceuticals.
• Experience with in-line marketing, launches, LOE, and market access knowledge in Specialty Care/Immunology.
• Strong business and financial acumen with analytical ability.
• Curiosity and ability to apply AI in analysis, communication and execution.

Responsibilities

• Own regional strategy for Specialty Care/Immunology and assigned brands; align with global direction and AP market realities.
• Act as regional ambassador; translate strategy into clear, executable plans for markets.
• Lead cross-functional teams across marketing, sales, access, medical, finance, policy, etc.; drive lifecycle management.

Skills

Brand Planning

Brand Strategy

Cross-Functional Project Management

Omnichannel Marketing

Pharmaceutical Marketing

Pricing Strategies

Product Launch Support

Job description

• Lead regional strategy, influence critical business decisions, and partner with markets to bring meaningful outcomes to patients across the region.
• Partner with global, regional, and market leaders to align teams, shape decisions, and drive execution that makes a real difference.
• Coach and inspire marketers across Asia Pacific, helping markets unlock opportunities, strengthen commercial capabilities, and deliver lasting brand success.

Job Description

• Lead regional strategy, influence critical business decisions, and partner with markets to bring meaningful outcomes to patients across the region.
• Partner with global, regional, and market leaders to align teams, shape decisions, and drive execution that makes a real difference.
• Coach and inspire marketers across Asia Pacific, helping markets unlock opportunities, strengthen commercial capabilities, and deliver lasting brand success.

Location

Selected candidate can work from home country within Asia Pacific region (remote working).

Role Overview

The Regional Commercial Manager (Associate Director) Specialty Care/Immunology will report to the Regional Franchise Director Pharma and is the regional commercial owner and ambassador for assigned brand(s) within Specialty Care/Immunology across Asia Pacific.

The role is responsible for shaping brand strategy, planning, market prioritization, forecasting, and lifecycle strategy while driving strong cross-functional execution to help markets deliver business results.

What Will You Do

Brand Strategy & Ownership

• Own and articulate the regional strategy for Specialty Care/Immunology and assigned brand(s), aligned to global direction and adapted for AP market realities.
• Serve as the regional ambassador and subject‑matter expert in the disease area, providing clear strategic direction to markets and feed into the Franchise strategy for the region.
• Define what is standard vs. localised across messaging, campaigns, and execution.
• Own the brand narrative and storytelling, translating strategy into clear, executable plans.

Regional–Global–Local Orchestration

• Act as the primary connector between global, regional, and local teams for Specialty Care/Immunology and assigned brand(s).
• Adapt global strategies and campaigns to ensure local relevance without strategic dilution or duplication.
• Ensure markets understand not just what to do, but why - making strategy practical and actionable.

Cross-functional Leadership & Execution

• Mobilise and align cross-functional teams (marketing, sales, access, medical, finance, policy, etc.).
• Drive executional excellence across launch preparation, brand activation, and lifecycle management.
• Navigate competing priorities while maintaining focus, alignment, and momentum.

Market & Stakeholder Partnership

• Be a high‑value partner to markets, enabling BU Heads and their teams through clarity and support.
• Coaching markets in the deployment of company’s L3Next Framework developing market specific strategy driving brand and business performance.
• Build trust as a commercial thought partner, not a service/activity provider.

Commercial Leadership

• Demonstrate commercial and P&L awareness for the assigned brand(s).
• Partner with the local commercial teams and elevate when appropriate and value‑adding.
• Solve problems pragmatically, balancing strategic intent with execution realities.

People Leadership and Capability Building

• Guide, coach, and support local marketers or project teams responsible for assigned brand and indication priorities.
• Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong brand discipline and accountability.
• Support marketing capability building across brand planning, forecasting, opportunity assessment, competitive strategy, and cross‑functional leadership.
• Contribute to a collaborative, accountable, and inclusive team culture that enables high performance across regional and country teams.

What Should You Have

• Minimum of 7 years marketing or commercial experience required. At least 3 years of marketing or commercial experience in Pharmaceuticals with digital and omni-channel experiences preferred.
• In-line marketing and / or commercial experience, including launch and LOE, coupled with strong understanding of or experience in market access, policy, digital, and value evidence generation in Specialty Care/Immunology
• Solid grounding in marketing excellence and structured commercial capabilities with the proven ability to develop strategy and translate it into execution.
• Strong curiosity and ability to apply AI in analysis, communication and execution
• Business and financial acumen, strong analytical ability.

Preferred

• Asia Pacific market experience.
• Strong storytelling and executive communication capability.
• Comfort operating with stakeholders at regional and global levels.

Who We Are

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have brought forward medicines and vaccines for many of the world's most challenging diseases.

What We Look For

We are looking for a leader who combines strategic thinking, operational discipline, and clear, compelling communication. If you bring intellectual rigor, comfort with ambiguity, and the ability to convert ideas into measurable outcomes across a complex matrix, we invite you to help shape how Asia Pacific turns strategy into sustained performance and patient impact.

Required Skills

Asia Pacific Markets, Asia Pacific Markets, Brand Planning, Brand Strategy, Business Writing, Cross-Functional Project Management, Customer Experience Optimization, Dairy Science, Direct Marketing, Driving Sales, Executive Presence, Financial Acumen, Global Marketing Strategy, Healthcare Marketing, Local Store Marketing, Market Development, Marketing Management, Marketing Program Management, Marketing Support, Market Research, Omnichannel Strategy, Pharmaceuticals Marketing, Pricing Strategies, Product Launch Support, Product Management {+ 8 more}

Employee Status

Regular

Flexible Work Arrangements

Hybrid