Senior Marketing Specialist

PICKERING INSTITUTE PTE. LTD.; Singapore; In loco; SGD 70.000 - 95.000; Tempo pieno

Descrizione del lavoro

PICKERING INSTITUTE PTE. LTD., a Singapore-based education institution, seeks a proactive Senior Marketing Specialist to strengthen brand presence, promote programmes and support student recruitment locally and internationally.

You will lead digital campaigns, oversee content, branding and events while collaborating with internal teams, education agents and external agencies to deliver campaigns from concept to delivery.

Competenze

• 2+ years of marketing experience, preferably in education or international recruitment.
• Hands-on experience in digital marketing, social media management, content creation and campaign execution.
• Proficiency with design/video tools and basic marketing analytics.

Mansioni

• Plan and execute integrated marketing campaigns to build brand awareness and generate student enquiries.
• Manage digital channels (LinkedIn, Facebook, Instagram, Google Ads, email) and the Institute website.
• Create engaging content and coordinate promotional materials across channels.
• Support events and recruitment activities, campus and partner engagements.
• Maintain brand consistency across digital and print assets and coordinate with vendors.

Conoscenze

Digital Marketing

Social media management

Content creation

Campaign execution

Copywriting

Communication

Project management

Formazione

Bachelor's Degree in Marketing, Communications, Business

Strumenti

Canva

Adobe Photoshop

Illustrator

Premiere Pro

CapCut

Meta Ads Manager

Google Ads

Google Analytics

Descrizione del lavoro

Pickering Institute

Pickering Institute is a Singapore-based education institution committed to innovative education, lifelong learning and student success. We aim to equip students with the knowledge, skills and confidence to achieve their academic and professional goals.

We are seeking a proactive and creative Senior Marketing Specialist to strengthen our brand presence, promote our programmes and support student recruitment across local and international markets.

Job Summary

The Senior Marketing Specialist will plan, develop and execute integrated marketing initiatives that support Pickering Institute's recruitment, engagement and institutional objectives.

This hands-on role combines digital marketing, content creation, branding, event marketing and website management. Working closely with internal teams, education agents, academic partners and external agencies, you will take ownership of marketing projects from concept through delivery, using performance insights to improve results.

Key Responsibilities

• 1. Digital Marketing & Campaign Management

  Plan and execute integrated campaigns to build brand awareness, generate student enquiries and support programme recruitment.

  Manage and optimise digital channels, including LinkedIn, Facebook, Instagram, Google Ads, email marketing and the Institute's website.

  Coordinate with appointed agencies and vendors on campaign strategy, creative development, delivery and optimisation.

  Manage marketing expenditure within approved budgets, track agreed performance indicators and provide regular reports with actionable recommendations.

• 2. Content Creation & Social Media Management

  Develop and maintain a content calendar aligned with programme intakes, recruitment priorities, events and institutional initiatives.

  Create and coordinate engaging written and visual content, including photographs, videos, student testimonials, programme features and event coverage.

  Manage content across social media, websites, email campaigns and other communication channels.

  Produce and update brochures, electronic direct mailers, newsletters, presentations, advertisements and other promotional materials.

  Ensure content is accurate, engaging and consistent with Pickering Institute's brand voice and applicable partner requirements.

• 3. Branding & Creative Development

  Maintain a consistent brand identity across digital platforms, printed materials, events and partner communications.

  Develop creative briefs and coordinate the production of posters, banners, flyers, promotional merchandise and digital assets.

  Create and maintain branded templates, presentations and visual assets for use across the Institute.

  Review creative work from agencies and vendors to ensure quality, accuracy and timely delivery.

• 4. Student Engagement & Event Marketing

  Support the planning, promotion and execution of open houses, education fairs, recruitment activities, campus events and corporate engagements.

  Develop event campaigns and promotional materials that encourage participation and communicate programme benefits clearly.

  Work with admissions, academic and business development teams to showcase student experiences, achievements and institutional activities.

  Review event engagement and enquiry outcomes to improve future marketing efforts.

• 5. Website & Digital Asset Management

  Maintain website content to ensure programme details, intake information, news and other key information remain accurate and current.

  Work with internal teams and external vendors on landing pages, search engine optimisation, website functionality and user experience improvements.

  Support website redevelopment and other digital projects through content planning, creative input and coordination.

  Organise and maintain marketing assets so approved materials are accessible and used consistently.

Requirements

• Bachelor's Degree in Marketing, Communications, Business or a related discipline.
• Minimum 2 years of relevant marketing experience , with demonstrated ability to manage campaigns and projects independently. Experience in education or international student recruitment is an advantage.
• Hands-on experience in digital marketing, social media management, content creation and campaign execution.
• Proficiency in one or more design and video editing tools, such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut or equivalent applications.
• Working knowledge of paid advertising, website content management, search engine optimisation and marketing analytics. Familiarity with Meta Ads Manager, Google Ads, Google Analytics and email marketing platforms is an advantage.
• Strong copywriting, communication and interpersonal skills, with the ability to adapt content for different audiences and markets.
• Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines.
• A proactive, collaborative and results-oriented approa