Event Marketing Specialist (Higher Education)

MCI CAREER SERVICES PTE. LTD.; Singapore; On-site; SGD 45,000 - 67,000; Full time

Job summary

MCI Career Services Pte. Ltd. is seeking a skilled marketing communications professional to promote postgraduate and higher education programmes in Singapore.

The role focuses on creating persuasive emails, LinkedIn content, digital ads, and event content to engage prospective students and professionals. You will collaborate with academic and marketing teams to translate complex programme information into engaging communications, manage calendars, and drive lead generation and recruitment

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, English, Journalism or a related discipline.
• 4-5 years of marketing communications, content marketing or digital campaign experience, preferably in universities or higher education providers.
• Strong copywriting and storytelling with promotional emails, LinkedIn content, ads and programme materials.
• Knowledge of higher education marketing, student engagement, recruitment journeys and lead-generation strategies.
• Excellent communication, stakeholder management and organisational skills for professional and academic audiences.

Responsibilities

• Develop and execute marketing campaigns to promote postgraduate and higher education programmes, creating persuasive emails, LinkedIn posts, digital ads and event content.
• Produce content featuring academic programmes, student success stories, alumni achievements and faculty insights to engage prospective postgraduate students and working professionals.
• Support student recruitment, lead generation and conversion initiatives through targeted digital communications, events, alumni engagement and programme marketing campaigns.
• Collaborate with academic and internal marketing teams to translate complex programme information into engaging communications, manage content calendars and improve campaign messaging.

Skills

Copywriting

Content marketing

Digital campaigns

Stakeholder mgmt

Lead generation

Education

Bachelor's Degree in Marketing, Communications, Business, English, Journalism

Job description

Job Highlights

Location: Robinson Road, Singapore CBD

Salary: S$4,000 - S$6,000 per month

Employment Type: Permanent, Full-Time

Working Days: Monday to Friday

Working Hours: Flexible, 9:30 AM - 6:30 PM or 10:00 AM - 7:00 PM

Industry: Higher Education / Universities / Postgraduate Education

Responsibilities

• Develop and execute marketing campaigns to promote postgraduate and higher education programmes, creating persuasive promotional emails, LinkedIn posts, digital advertising copy and event registration content.


• Produce compelling content featuring academic programmes, student success stories, alumni achievements and faculty insights to engage prospective postgraduate students and working professionals.


• Support student recruitment, lead generation and conversion initiatives through targeted digital communications, educational events, alumni engagement and programme marketing campaigns.


• Collaborate with academic and internal marketing teams to translate complex programme information into engaging communications, manage content calendars and improve campaign messaging.

Skills/Experience Required

• Bachelor's Degree in Marketing, Communications, Business, English, Journalism or a related discipline.


• 4-5 years of relevant marketing communications, content marketing or digital campaign experience, preferably within universities, higher education institutions or postgraduate education providers.


• Strong copywriting and storytelling skills, with hands‑on experience developing promotional emails, LinkedIn content, advertising copy and programme marketing materials.


• Good understanding of higher education marketing, prospective student engagement, student recruitment journeys and lead‑generation strategies.


• Excellent communication, stakeholder management and organisational skills, with the ability to develop engaging content for professional and academic audiences.

Applicants who possess relevant experience for the above responsibilities are most welcome to apply. If you do not possess the above experience, your application will still be considered on individual merits and you may be contacted for other opportunities.