Senior Marketing Specialist

West Pharmaceutical Services Singapore Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

West Pharmaceutical Services Singapore Pte Ltd is seeking a Regional Marketing Specialist to drive regional marketing initiatives across Japan, Taiwan, Australia & New Zealand, and Southeast Asia. Based in Singapore, you will collaborate with Commercial Leadership, Account Managers, and global marketing teams to implement campaigns and localize materials.

You will coordinate events, webinars, and promotions, ensuring brand consistency and compliance while supporting market growth and pipeline

Qualifications

• Bachelor’s degree in Marketing or Business Administration or equivalent experience. Master’s degree is a plus.
• 3–5 years’ experience in product marketing, ideally in a B2B role selling technically complex products.
• Experience in pharmaceutical, biotechnology, medical device, healthcare, life sciences, packaging, drug delivery, or other regulated B2B industries.

Responsibilities

• Support regional B2B marketing activities across multiple markets including Japan, Taiwan, ANZ, and SEA.
• Develop and localize sales enablement materials, presentations, brochures, case studies, digital content, and assets.
• Coordinate regional marketing campaigns to support objectives, engagement, and lead generation.

Skills

Pharma marketing

B2B marketing

CRM

Marketing automation

Event management

Digital campaigns

Project management

Stakeholder management

Education

Bachelor’s degree in Marketing or Business Administration

Master’s degree is a plus

Tools

CRM

Marketing automation

Event management platforms

Webinar platforms

Digital campaign platforms

Job description

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World war 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?

There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

Job Summary

The Regional Marketing Specialist will support the execution of regional marketing initiatives across Japan, Taiwan, Australia & New Zealand, and Southeast Asia where several of these markets operate through distributor channels. Based in Singapore, this role will work closely with Commercial Leadership, Account Managers, Technical Customer Support, Product Management, and global marketing teams to implement programs to drive customer engagement, sales enablement, brand consistency, and business growth. The role is responsible for supporting the Commercial leaders for ROAP with customer-facing marketing materials, coordinating promotional campaigns, assisting with event planning and execution, managing regional communication activities, and ensuring marketing programs are aligned with West’s business priorities, brand standards, and compliance requirements. This position requires strong project coordination skills, attention to detail, cross-cultural communication capability, and the ability to manage multiple priorities across diverse markets in the Asia Pacific region.

Essential Duties and Responsibilities

• Support the planning, coordination, and execution of regional B2B marketing activities across Japan, Taiwan, ANZ, and Southeast Asia.
• Partner with Account Managers and regional commercial teams to develop and localize sales enablement materials, customer presentations, product brochures, case studies, digital content, and promotional assets.
• Coordinate regional marketing campaigns that support business objectives, customer engagement, lead generation, product awareness, and account development.
• Assist in planning and executing customer events, trade shows, seminars, webinars, distributor meetings, and internal commercial meetings, including logistics, vendor coordination, invitations, registrations, booth materials, post-event follow-up, and performance reporting.
• Support commercial team in development of local customer segmentation and profile for these markets.
• Other duties as assigned.

Education

• Bachelor’s degree in Marketing or Business Administration or equivalent experience. Master’s degree is a plus.

Work Experience

• At least 3 - 5 years’ experience in product marketing, ideally in a B2B role selling technically complex products.

Preferred Knowledge, Skills and Abilities

• Experience in pharmaceutical, biotechnology, medical device, healthcare, life sciences, packaging, drug delivery, or other regulated B2B industries.
• Understanding of injectable drug packaging, containment systems, drug delivery systems, biologics, pharmaceutical manufacturing, or healthcare supply chains is preferred.
• Prior experience supporting markets such as Japan, Taiwan, Australia, New Zealand, Singapore, Malaysia, Thailand, Indonesia, Vietnam, or the Philippines is preferred.
• Experience in working with markets that operate through distributor & agent channels.
• Experience with marketing automation, CRM, event management, webinar, or digital campaign platforms.
• Ability to translate technical product information into clear, customer-focused marketing and sales enablement materials.
• Strong project management skills with the ability to coordinate internal teams, external vendors, timelines, budgets, and deliverables.
• Strong stakeholder management skills, with the ability to build credibility with Account Managers, commercial leaders, product teams, and global marketing colleagues.
• Commercial mindset with an understanding of how marketing supports pipeline development, customer engagement, account growth, and revenue objectives.
• Analytical capability to evaluate campaign performance, event effectiveness, customer engagement, and marketing return on investment.
• High level of professionalism, discretion, and sensitivity when working with customers, partners, and internal stakeholders.
• Ability to operate in a regulated and quality-focused environment, ensuring accuracy, compliance, and appropriate approval of customer-facing materials.
• Self-motivated, proactive, resourceful, and comfortable working in a fast-paced regional business environment.

Travel Requirements

30%: Up to 78 business days per year

Physical Requirements

Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. If you have a special need that requires accommodation in orderto apply to West, please send an email to ••••@westpharma.com. Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening.