Senior Marketing Manager

Bitget; Singapore; Presencial; SGD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Bitget Limited is seeking an experienced marketing leader focused on institutional clients in the fintech/Web3 space. The role requires building and executing strategies to engage institutional investors, crafting compelling narratives, and leading thought leadership efforts.

You will work with executive stakeholders and the growth team to ensure alignment with pipeline goals while representing Bitget at industry events and in top-tier media. Fluency in English and Mandarin is essential.

Formación

• 8+ years of marketing experience in financial services, with Web3/crypto exposure.
• Experience marketing to institutional or accredited investors with compliance awareness.
• Bachelor’s degree; MBA or CFA designation is a strong advantage.

Responsabilidades

• Develop and execute an institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors.
• Craft compelling narratives that translate complex concepts into value propositions for sophisticated clients.
• Oversee thought leadership, white papers, research reports, op-eds, and blog posts.
• Represent the company at conferences, roundtables, and client dinners to generate leads.
• Oversee production of institutional collateral and manage communications to the financial press.
• Collaborate with growth to optimize digital channels for institutional leads.
• Work with Sales/BD to align campaigns with pipeline goals and provide tools to close deals.

Conocimientos

Marketing strategy

Institutional marketing

Executive presence

English & Mandarin communication

Networking

Cross-functional collaboration

Educación

Bachelor's degree

MBA or CFA advantageous

Descripción del empleo

• Strategy & Execution: Develop and execute a comprehensive institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors.
• Brand Narrative & Positioning: Craft compelling narratives that translate complex concepts into value propositions that resonate with sophisticated, risk-aware institutional clients.
• Thought Leadership: Position the company and its executives as industry leaders. Oversee the creation of white papers, research reports, op-eds, and blog posts.
• Event Representation: Serve as a company ambassador by representing the firm at high-profile industry conferences, roundtables, and proprietary events. This includes speaking on panels, moderating discussions, and leading client dinners to network and generate leads.
• Content & Communications: Oversee the production of institutional-grade marketing collateral (pitch decks, fact sheets, case studies) and manage communications targeting the financial press.
• Digital Strategy: Collaborate with the growth team to ensure digital channels (LinkedIn, X, Newsletter) effectively target and nurture institutional leads.
• Cross-functional Collaboration: Work closely with the Sales and Business Development teams to align marketing campaigns with pipeline goals and provide them with the tools needed to close deals.

Qualifications

• Experience: 8+ years of marketing experience, with a significant portion focused on financial services (investment banking, asset management, fintech) and at least 2 years in Web3 / Crypto / Blockchain.
• Institutional Focus: Proven track record of marketing to institutional or accredited investors, understanding their unique compliance needs and investment theses.
• Web3 Native: Deep understanding of blockchain technology, DeFi protocols, staking, custody, and the overall digital asset ecosystem.
• Exceptional Communication: Outstanding written and verbal communication skills in English and Mandarin. Ability to distill complex technical topics into clear, professional messaging.
• Executive Presence: Polished, professional demeanor with the confidence to represent the company in high-stakes settings with C-level executives and fund managers.
• Network: Established network within the institutional investment community is a strong plus.
• Education: Bachelor’s degree required; MBA or CFA designation is a significant advantage.