Senior Institutional Marketing Lead, Web3

Bitget Limited; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Bitget Limited is seeking an experienced marketing leader focused on institutional clients in the fintech/Web3 space. The role requires building and executing strategies to engage institutional investors, crafting compelling narratives, and leading thought leadership efforts.

You will work with executive stakeholders and the growth team to ensure alignment with pipeline goals while representing Bitget at industry events and in top-tier media. Fluency in English and Mandarin is essential.

Qualifications

• 8+ years of marketing experience in financial services, with Web3/crypto exposure.
• Experience marketing to institutional or accredited investors with compliance awareness.
• Bachelor’s degree; MBA or CFA designation is a strong advantage.

Responsibilities

• Develop and execute an institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors.
• Craft compelling narratives that translate complex concepts into value propositions for sophisticated clients.
• Oversee thought leadership, white papers, research reports, op-eds, and blog posts.
• Represent the company at conferences, roundtables, and client dinners to generate leads.
• Oversee production of institutional collateral and manage communications to the financial press.
• Collaborate with growth to optimize digital channels for institutional leads.
• Work with Sales/BD to align campaigns with pipeline goals and provide tools to close deals.

Skills

Marketing strategy

Institutional marketing

Executive presence

English & Mandarin communication

Networking

Cross-functional collaboration

Education

Bachelor's degree

MBA or CFA advantageous

Job description

Bitget Limited is seeking an experienced marketing leader focused on institutional clients in the fintech/Web3 space. The role requires building and executing strategies to engage institutional investors, crafting compelling narratives, and leading thought leadership efforts.

You will work with executive stakeholders and the growth team to ensure alignment with pipeline goals while representing Bitget at industry events and in top-tier media. Fluency in English and Mandarin is essential.