Senior Marketing Lead — Institutional Markets & Events

Digift; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

DigiFT is a regulated exchange blending capital markets with blockchain, seeking a Senior Marketing Associate to own content and event marketing. You will craft audience-focused content, manage the content calendar, and collaborate with product, business development, and compliance teams to tell a credible, regulatory-aligned story.

You will work closely with the Marketing Director to drive thought leadership, execute campaigns, and elevate DigiFT’s brand in Singapore and the region.

Qualifications

• 2-4 years in content marketing, communications, or a closely related role.
• A strong, precise writer who can calibrate tone and complexity for different audiences.

Responsibilities

• Execute the content calendar across social media, community channels, and the company blog, with guidance from the Marketing Director.
• Produce and edit content across formats — LinkedIn posts, newsletters, product updates, event write-ups, and supporting copy for campaigns.
• Support the Marketing Director on selected thought leadership pieces, including research, drafting, and editing.
• Repurpose and distribute content across channels to maximise reach and engagement.
• Coordinate with external contractors and agencies on content production as needed.
• Own end-to-end execution for side events and conference participations — including logistics, collateral, promotion, on-site coordination, and post-event content.
• Manage event materials: invitations, run-of-show documents, speaker briefs, social assets, and post-event recaps.
• Support the Marketing Director on corporate communications and media relations, ensuring consistency of messaging across channels.
• Draft press releases, media briefings, and spokesperson materials for review and approval.
• Monitor industry news and flag opportunities for timely commentary or positioning.
• Execute email marketing campaigns — from copywriting and design to scheduling and performance tracking.
• Produce sales enablement collateral including pitch decks, one-pagers, factsheets, and product briefs in support of the business development team.
• Maintain and update marketing materials to reflect the latest product developments and messaging.
• Support paid media execution on selected campaigns, working within budgets and briefs set by the Marketing Director.
• Produce social graphics, event assets, and presentation materials.
• Brief and provide quality control to the Shenzhen design team or external vendors, ensuring output meets brand standards.
• Manage video production with the existing freelancer — briefs, timelines, review cycles.
• Serve as a day-to-day liaison between marketing and product, business development, and compliance teams.
• Manage inbound content and collateral requests, prioritising and turning them around efficiently.
• Keep relevant stakeholders updated on campaign and content timelines.

Skills

Strong writing

Content marketing

Capital markets

Event marketing

AI tools

Canva design

Tools

ChatGPT

Canva

Notion AI

Claude

Job description

DigiFT is a regulated exchange blending capital markets with blockchain, seeking a Senior Marketing Associate to own content and event marketing. You will craft audience-focused content, manage the content calendar, and collaborate with product, business development, and compliance teams to tell a credible, regulatory-aligned story.

You will work closely with the Marketing Director to drive thought leadership, execute campaigns, and elevate DigiFT’s brand in Singapore and the region.