Marketing Operations Executive

BENCHMARKING PTE. LTD.; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

BENCHMARKING PTE. LTD. seeks a proactive Marketing Operations Executive to coordinate influencer campaigns and social media activities. You will work closely with clients, creators, and internal teams to translate requirements into executable plans, manage timelines, and ensure smooth delivery.

The role focuses on coordinating campaigns across platforms including RED, TikTok, Instagram, and Facebook, while maintaining strong client relationships and clear communication in English and Mandarin.

Qualifications

• Proficient in English and Mandarin communications.
• Experience coordinating marketing campaigns and influencers.
• Strong client servicing and relationship management.
• Excellent time management and organizational skills.

Responsibilities

• Communicate with clients to understand marketing needs, campaign objectives, and requirements.
• Identify and coordinate KOLs/KOCs and content creators for campaigns, including schedules and deliverables.
• Oversee end-to-end campaign execution from planning to publishing, ensuring on-time delivery.
• Support social media campaign planning and performance tracking across platforms (e.g., RED, TikTok, Instagram, Facebook).

Skills

English & Mandarin

Campaign coordination

Client servicing

Time management

Cross-functional collaboration

Job description

We are looking for a proactive and detail-oriented Marketing Operations Executive to join our team.
This role involves working closely with clients, KOLs/KOCs, content creators, and internal teams to coordinate and execute social media and influencer marketing campaigns.

Key Responsibilities

Client Management & Coordination

• Communicate with clients to understand their marketing needs, campaign objectives, and requirements
• Develop and propose suitable campaign execution plans based on client requirements
• Manage client communications, feedback, revisions, and project timelines
• Maintain strong and professional relationships with clients

KOL / Creator Management

• Identify, shortlist, and contact suitable KOLs, KOCs, and content creators for different campaigns
• Coordinate collaboration details, schedules, deliverables, and content requirements
• Arrange creator visits, filming schedules, and posting timelines
• Follow up on content drafts, revisions, approvals, and final postings

Campaign Execution

• Prepare campaign execution plans and project timelines
• Coordinate between clients, creators, and internal teams to ensure smooth campaign delivery
• Manage the entire campaign process from planning and content creation to approval and publishing
• Handle day-to-day project issues and ensure campaigns are delivered on schedule

Social Media & Marketing Support

• Support social media campaign planning and content coordination
• Stay updated with platforms such as Xiaohongshu (RED), TikTok, Instagram, and Facebook
• Assist with campaign performance tracking, data collection, and reporting

Requirements

• Good communication skills in both English and Mandarin
• Strong coordination, organisation, and time-management skills
• Responsible, detail-oriented, and able to manage multiple projects simultaneously
• Familiar with major social media platforms and influencer marketing
• Experience in Marketing, Social Media, Account Servicing, Influencer/KOL Marketing, or Project Coordination is preferred
• Able to communicate confidently with both clients and creators
• Independent, proactive, and solution-oriented
• Strong sense of responsibility and ability to follow through on tasks

Who We're Looking For

You'll be a great fit if you enjoy working with people, understand social media, and are good at turning client requirements into well-organised, executable marketing campaigns.